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FIRST ALL-NEW 1994 MAZDA B-SERIES TRUCK ROLLS OFF ASSEMBLY LINE

 EDISON, N.J., April 19 /PRNewswire/ -- The first all-new 1994 Mazda B-Series truck rolled off the assembly line here today, making it the first Mazda pickup truck manufactured in the United States. Yoji Toyama, president, Mazda (North America), and George McCabe, senior vice president, Mazda Motor of America, were on hand to celebrate the occasion.
 Mazda's completely redesigned line of compact trucks will be sold as the Mazda B2300, B3000 and B4000 and will be offered with a choice of three engines (2.3-liter four cylinder, 3.0-liter V6, 4.0-liter V6), three trim levels (base, SE and LE), two bed lengths (regular and long) and two cab configurations (regular and Cab Plus).
 "We're especially gratified to be able to offer our dealers and their customers high quality compact pickup trucks in more configurations than ever before," said McCabe. "This is another example of Mazda listening to customers and responding to what they've told us."
 The trucks will be prodto 1971, when Mazda first provided Courier pickup trucks to Ford in the U.S.
 In 1988, Mazda began building the Ford Probe in Flat Rock, Mich., and in 1991, Ford began supplying Mazda with the Navajo sport utility vehicle, from its Louisville, Ky., assembly plant.
 With the new pickup, nearly half of all Mazda vehicles sold in the U.S. will be built in the U.S. Mazda estimates that the U.S.-built B-Series pickup trucks will decrease annual exports from Japan by $400-$500 million, improving the balance of trade between the two nations. The Mazda MX-6 sports coupe and Mazda 626 sedan are both manufactured in Flat Rock.
 The all-new 1994 Mazda B-Series trucks will be marketed through Mazda's network of more than 900 dealers across the U.S.
 Initially, the vehicle will be launched on a regional basis, with full availability to customers nationwide by September. Mazda has sold over 1 million trucks in the U.S. since 1971.
 -0- 4/19/93
 /CONTACT: Fred Aikins of Mazda Information Bureau, 800-248-0459, or in California, 800-346-2286
 (F)


CO: Mazda (North America); Mazda Motor of America; Ford Motor Company ST: New Jersey IN: AUT SU:

KR-KE -- DE010 -- 7377 04/19/93 12:11 EDT
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Publication:PR Newswire
Date:Apr 19, 1993
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