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FILM INFORMATION COUNCIL (FIC) VOTES PARAMOUNT PICTURES' 'INDECENT PROPOSAL' THE EXCELLENCE IN FILM MARKETING AWARD FOR APRIL 1993

 LOS ANGELES, May 20 /PRNewswire/ -- The Hollywood-based Film Information Council (FIC), a 33-year-old organization of marketing, public relations and promotion executives with vast experience and expertise in the marketing, exhibition and distribution of motion pictures, has voted Paramount Pictures' "Indecent Proposal" its FIC Excellence in Film Marketing Award for the month of April 1993.
 This is the first win for Paramount Pictures since the organization started issuing monthly marketing acknowledgements to theatrical film distributors eight months ago. Selected as the best marketed film during the month of April 1993, the FIC award will be presented to Arthur Cohen, Paramount's president of worldwide marketing. In making its determination FIC recognized the effectiveness of Paramount's marketing team posing the film's core question of "What Would You Do?" (referring to Robert Redford's in- film offer to the married Demi Moore of $1,000,000 for a one-night affair) in its mass media advertising, publicity and promotion. FIC further noted that Paramount was able to mount a huge, quick and steady box office success from an audience-appealing film that basically received negative reviews and only selective promotional support from Redford. Of particular significance to FIC was the way Paramount's publicity department was able to organize talk show exposure on the question "What Would You Do?" on such national television programs as "Oprah," "Geraldo" and "Sally Jesse Raphael." Also noted was the use of multiple pages of ads in such magazines as People, Cosmopolitan and Entertainment Weekly that illustrated the wife (Moore), the husband (Woody Harrelson), the millionaire (Redford) and the proposal on four successive pages. FIC also cited the effectiveness of Paramount's ad lines "An Irresistible Proposal. An Arousing Controversy."
 Each month FIC Marketing Awards are announced for films opening during the previous month. By the end of 1993 the Marketing Awards will recognize the Best Marketed Film of the Year. Other previous FIC marketing winners have been New Line Cinema's "Teenage Mutant Ninja Turtles" in March; Columbia Pictures' "Groundhog Day" for February; Miramax Films' "The Crying Game" for January; Columbia Pictures/Castle Rock's "A Few Good Men" for December; Warner Bros.' "Malcolm X" for November; Columbia Pictures' "A River Runs Through It" for October; and 20th Century Fox's "Last of the Mohicans" for September.
 FIC was formed in 1960 as an informal group of movie marketing executives who met monthly to discuss matters relating to their trade. The organization conducted film marketing seminars at USC from 1978-84.
 The roster of FIC members past and present includes some of the most celebrated names in film marketing. Today the organization is a vivid cross section of experienced movie marketing executives versed in marketing, distribution, advertising, promotion, publicity, exhibition and agency work. FIC members have contributed their talents and marketing expertise on more than 10,000 films. FIC's executive chairman is Richard Kahn. Awards chairman is Rusty Citron.
 -0- 5/20/93
 /CONTACT: Murray Weissman or Tony Angellotti of Weissman/ Angellotti, 818-763-2975, for Film Information Council/


CO: Film Information Council; Paramount Pictures ST: California IN: ENT SU:

LS-DC -- LA022 -- 0853 05/20/93 14:27 EDT
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Date:May 20, 1993
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