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FILM INFORMATION COUNCIL (FIC) VOTES 'LAST OF THE MOHICANS' ITS FIRST EXCELLENCE IN FILM MARKETING AWARD

 FILM INFORMATION COUNCIL (FIC) VOTES 'LAST OF THE MOHICANS'
 ITS FIRST EXCELLENCE IN FILM MARKETING AWARD
 Monthly Recognitions by FIC to Follow
 LOS ANGELES, Oct. 16 /PRNewswire/ -- The Hollywood-based Film Information Council (FIC), a 32-year-old organization of marketing, public relations and promotion executives with vast experience and expertise in the marketing, exhibition and distribution of motion pictures, has voted 20th Century Fox Pictures' "The Last of the Mohicans" the first of what will be monthly FIC Excellence in Film Marketing Awards.
 Selected as the best-marketed film opening in the United States in September, the marketing department of 20th Century Fox Pictures will be issued an awards certificate by FIC. Each month, FIC Marketing Awards will be announced for films opening during the previous month. By the end of 1993, the Marketing Awards will recognize the Best Marketed Film of the Year.
 Said Richard Kahn, FIC's executive chairman: "It's long overdue that excellence in film marketing, an essentially important and fine, specialized craft, be regularly recognized and loudly applauded. Films can not succeed without intelligent and creative marketing strategies. We are confident that there is no organization more qualified to make these judgments than the highly experienced men and women of the Film Information Council."
 FIC was formed in 1960 as an informal group of movie marketing executives who met monthly to discuss matters relating to their trade. The organization conducted film marketing seminars at USC from 1978-84.
 The roster of FIC members past and present includes some of the most celebrated names in film marketing. Today, the organization is a vivid cross section of experienced movie marketing executives, versed in marketing, distribution, advertising, promotion, publicity, exhibition and agency work. FIC members have contributed their talents and marketing expertise on more than 10,000 films. FIC's Awards Chairman is Rusty Citron.
 -0- 10/16/92
 /CONTACT: Murray Weissman or Tony Angellotti of Weissman/Angellotti, 818-763-2975, for Film Information Council/ CO: Film Information Council ST: California IN: ENT ADV SU:


BP-JL -- LA012 -- 1004 10/16/92 13:42 EDT
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Date:Oct 16, 1992
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