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FILM INFORMATION COUNCIL (FIC) VOTES 'GROUNDHOG DAY' THE EXCELLENCE IN FILM MARKETING AWARD FOR FEBRUARY 1993

 LOS ANGELES, March 18 /PRNewswire/ -- The Hollywood-based Film Information Council (FIC), a 33-year-old organization of marketing, public relations and promotion executives with vast experience and expertise in the marketing, exhibition and distribution of motion pictures, has voted Columbia Pictures' "Groundhog Day" its FIC Excellence in Film Marketing Award for the month of February 1993.
 This gives Columbia Pictures its third FIC marketing award since the organization started issuing monthly marketing acknowledgments six months ago. Columbia's other wins were for "A Few Good Men" in December (an honor shared with Castle Rock Entertainment) and "A River Runs Through It" in October.
 Selected as the best marketed film during the month of February 1993, the FIC award will be presented to Sid Ganis, Columbia's president of marketing and distribution.
 Each month, FIC Marketing Awards are announced for films opening during the previous month. By the end of 1993 the Marketing Awards will recognize the Best Marketed Film of the Year. Other previous FIC marketing winners have been Miramax Films' "The Crying Game" for January, Warner Bros.' "Malcolm X" for November and 20th Century Fox's "The Last of the Mohicans" for September.
 FIC was formed in 1960 as an informal group of movie marketing executives who met monthly to discuss matters relating to their trade. The organization conducted film marketing seminars at the University of Southern California from 1978-84.
 The roster of FIC members past and present includes some of the most celebrated names in film marketing. Today the organization is a vivid cross section of experienced movie marketing executives versed in marketing, distribution, advertising, promotion, publicity, exhibition and agency work. FIC members have contributed their talents and marketing expertise on more than 10,000 films. FIC's executive chairman is Richard Kahn. Awards chairman is Rusty Citron.
 -0- 3/18/93
 /CONTACT: Murray Weissman or Tony Angellotti of Weissman/ Angellotti, 818-763-2975, for Film Information Council/


CO: Film Information Council ST: California IN: ENT SU:

EH-KJ -- LA018 -- 0145 03/18/93 13:41 EST
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Date:Mar 18, 1993
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