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FELIX THE CAT BEGINS HIS SEVENTH DECADE BY LAUNCHING A VIDEO GAME

 FELIX THE CAT BEGINS HIS SEVENTH DECADE BY LAUNCHING A VIDEO GAME
 SOUTH SAN FRANCISCO, Calif., May 20 /PRNewswire/ -- Felix the Cat, animation's first international superstar, will begin his seventh decade in show business by starring in a new video game.
 Visitors to the 1992 Summer Consumer Electronics Show (CES), May 28-31 at McCormick Center in Chicago, will get a chance to interact with the famed feline when video game developer Hudson Soft USA unveils its new Felix the Cat game for the Nintendo Entertainment System (NES).
 To commemorate the game introduction, Hudson Soft will host a "Felix Retrospective" at the show featuring a video montage of Felix cartoons, vintage comic books, and other Felix memorabilia. New, limited edition comic books, based on the video game storyline, will be autographed and given away by Don Oriolo, owner of Felix the Cat Productions Inc. The comic book, called "Felix the Cat: The Video Wizard" has been created exclusively for CES and is expected to become a collector's piece almost immediately.
 "A new generation of children will not only be introduced to Felix but will have the ability to control the actions of one of animation's most popular characters," said Hudson Soft USA Marketing Manager Kevin Sullivan.
 The internationally popular character has been in the Oriolo family for over 30 years, since Don's father, Joe, acquired the rights to the character, created by animator Otto Messmer, from the original copyrighter Pat Sullivan Studios. It was Joe Oriolo who first introduced TV audiences to a talking Felix in the early 1960s and who created Felix's "Magic Bag" as well as such well-known Felix characters as the Professor, Poindexter, Rock Bottom and Master Cylinder.
 In carrying on his father's work, Don Oriolo, a music producer with many gold records to his credit ("Lisa Lisa and the Cult Jam"), produced the full-length Felix the Cat movie (1988) which has appeared on the Disney Channel. Oriolo has also produced continuing comic book adventures about the wily cat.
 Felix, once called the Charlie Chaplin of cartoons, first appeared in the 1920s in both a silent movie short and syndicated newspaper strip. Much of Felix's appeal came from his cartoonists' ingenious talent for "breaking the frame," which allowed Felix to use traditionally sacrosanct aspects of the cartoon environment to overcome challenges. For example, Felix used his speech balloon as a parachute and his pointy ears as scissors.
 Felix has also adapted to new technologies. Nearly four generations of fans all over the world have seen Felix go from silent black-and-white cartoons to comic books, sound and color. His latest evolution as a video game hero proves the enduring appeal of this classic cat.
 Today, Hudson Soft's Felix the Cat video game (for ages 7-12) brings back Felix's familiar sidekicks and enemies. In the game scenario, the crafty Professor kidnaps Felix's girlfriend Kitty hoping to get Felix's Magic Bag of Tricks as ransom. The game traces Felix's adventures as he uses his Magic Bag to befuddle the Professor and rescue Kitty.
 Hudson Soft USA Inc. is the U.S. subsidiary of Hudson Soft Co. Ltd., a 300-employee manufacturer of business and entertainment software headquartered in Sapporo, Japan. Hudson Soft Co. Ltd. was the first developer to be licensed for Nintendo's 8-bit NES system. Hudson Soft games popular in the United States include the Adventure Island series, Bill Laimbeer's Combat Basketball and Atomic Punk.
 -0- 5/20/92
 /CONTACT: Michael Fineman or Barbara Feder of Fineman Associates, 415-391-4744, for Hudson Soft/ CO: Hudson Soft USA ST: California IN: CPR SU: PDT


MM-RM -- SF010 -- 2463 05/20/92 16:12 EDT
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Publication:PR Newswire
Date:May 20, 1992
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