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FEATURE PMAA ANNOUNCES REGGIE FINALISTS.

NEW YORK--(BUSINESS WIRE FEATURES)--February 10, 1995-- Twenty-five finalists of the 12th Annual Reggie Awards, recognizing the ten best promotion marketing campaigns of the year, were announced today by the Promotion Marketing Association of America, Inc. (PMAA).

The ten Reggie winners and one "Super Reggie" winner will be announced March 14 at the Reggie Awards luncheon during the PMAA's annual UPDATE '95 National Conference to be held this year at the Hyatt Regency in Chicago.

The twenty-five finalists are (in alphabetical order by marketer):

-- "Diskettes That Go The Distance," 3M Data Storage Markets Division. Agency: Levi & Schuleman.

-- "Charge Against Hunger," American Express Travel Related Services Co., Inc. Agency: Festival Marketing and M. Silver & Associates.

-- "CBS on Prodigy," CBS, Inc. and Prodigy. Agency: In-house and Bates Promotion.

-- "Win Your Own Pub in Ireland" St. Patrick's Day contest, Guinness Import Company. Agency: Affinity Marketing & Communications (formerly Creative Alliance of Fairfield) Weiss, Whitten, Stagliano and Cohn & Wolfe.

-- "Fruitopia Introduction," Coca-Cola Company. Agency: IMPACT

-- "Rhino's Sweet Sixteen," Rhino Records. Agency: In-house.

-- "Melrose Place Interactive Radio Game," Fox Broadcasting Company. Agency: Creative Services Group, A Division of Interactive Marketing.

-- "Target Baby Promotions," Target Stores. Agency: Johnson Grossfield, Inc.

-- Keebler Sandies "Official Cookies of Coffee Breaks," Keebler Company. Agency: J. Brown/LMC Group.

-- "The Lion King," Burger King and Walt Disney Pictures. Agency: Marketing Corp. of America.

-- "World Cup USA '94," Mastercard International. Agency: Advantage International.

-- "Mattel and The Lion King, an Integrated Promotion," Mattel Toys. Agency: White + Image Marketing.

-- "Pepperidge Farm Goldfish Extravaganza," Pepperidge Farm. Agency: McCracken Brooks Communication Inc.

-- 1994 "Bedrock Values at RocDonald's," McDonald's Corporation. Agency: DDB Needham Chicago, Simon Marketing and Frankel & Company.

-- "Nabisco/The Pagemaster," Nabisco Biscuit Company. Agency: EMCI.

-- "The Big Help," Nickelodeon. Agency: In-house.

-- "Bugs!" Special Summer Promotional Exhibit at Minnesota Zoo, the Minnesota Zoo. Agency: Rapp Collins Communications.

-- "Payless/Lion King," Payless ShoeSource. Agency: Ryan Partnership.

-- BFGoodrich Tires "Free All-Terrain Vehicle," BFGoodrich Tires. Agency: Ryan Partnership.

-- "The Saturn Homecoming," Saturn Corporation.

-- "Sprint World Cup Promotions," Sprint. Agency: Clarion Performance Properties.

-- "Tie One On for MADD -- The Cocktail Collection," Mothers Against Drunk Driving. Agency: Stonehenge Ltd.

-- "Environmental Stamp Design Contest," U.S. Postal Service. Agency: Ventura Associates, Inc. and the U.S. Postal Service.

-- "Disney's The Lion King," Walt Disney Pictures in conjunction with Nestle, Burger King, General Mills, Kodak, Payless ShoeSource, VH-1 and Musicland.

-- "New Solutions for Everyday Problems," WD-40 Company. Agency: Hilliard Wise, & Brown (HWB).

The Reggie Awards program is judged by a panel of esteemed industry professionals on the basis of originality of concept, execution of promotion materials and quantifiable results in achieving marketing objectives. The PMAA has added a fourth criteria for this year; the panel also judged on the promotion's ability to build brand equity. Ten Reggie winners will be selected out of the twenty-five finalists. In addition, one of those ten winners also will be awarded the "Super Reggie" -- awarded to the top promotion for the year. Robert Fallon of Ocean Spray Cranberries, Inc. is the chair of the 12th annual Reggie Awards.

Based in New York City, PMAA is an organization of more than 700 leading companies in the U.S., which are engaged in promotion marketing activities, including consumer goods and services companies, manufacturers and retailers. The association also has member companies that offer promotion marketing products or services such as promotion agencies, legal and consulting firms, fulfillment organizations, sampling and couponing companies and incentive marketers. PMAA conducts educational seminars and conferences, provides on-going legal bulletins regarding promotion law and publishes informational literature as part of its mission to develop excellence in promotion marketing. For registration information for UPDATE '95, call PMAA at 212/420-1100.

CONTACT: Bliss, Gouverneur & Associates

Liz Leach, 212/840-1661
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Date:Feb 10, 1995
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