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FEATURE/World's Most Popular Refrigerator Has 640,000 Visitors in First 1,000 Days; On-line ''Fridgecam'' Making Celebrities of Homeowners.

Lifestyle & Home Editors/Internet Writers

FEATURE...

CLEVELAND--(BUSINESS WIRE FEATURES)--May 31, 2000

One thousand days ago, Electrolux Group, the world's leading manufacturer of household appliances and parent of Frigidaire Home Products in North America, installed a video camera in the refrigerator of a typical family in Sweden. Every time the refrigerator is opened the camera takes a refrigerator's view picture and posts it on the Electrolux web site (www.electrolux.com.)

The camera has captured the Essen family of six in every imaginable situation, at breakfast, sneaking snacks, having parties - even sleepwalking! Over 640,000 visitors from all around the world have visited the Essen's refrigerator, making it the world's most visited refrigerator! The family receives some 50 e-mails per week, frequently asking for Mrs. Essen's recipes.

"The Fridgecam has given the whole family friends all over the world. Some Fridgecam visitors have become frequent e-mail friends, and some have even come to visit us in person," says Tom Essen.

The Fridgecam has documented the Essen family history. On Valentine's Day, Mr. and Mrs. Essen kissed in the refrigerator, while on Saint Lucia, a holiday when Swedes celebrate the festival of lights in darkest December, Mrs. Essen dressed up according to customs with a white gown and a crown of candles in her hair. Also, daughter Maria's graduation was announced on the Fridgecam, resulting in good-luck wishes from her Fridgecam friends.

The Fridgecam has been an important tool to introduce consumers to the company's website which contains user manuals, store locators, contact information and games.

Want to see what the Essens are having for dinner or send them a message? Visit the Fridgecam at www.electrolux.com.

Check these locations for a taste of the Essen family:

www.electrolux.com/node384.asp -- The entire Essen family, Tom (father), Pirkko (mother), Annika 21, Thomas 20, Maria 19, and Marcus 17.

www.electrolux.com/node391.asp -- Mr. Essen wanting the chocolate cake.

www.electrolux.com/node390.asp -- Maria and Markus

The parent company of Frigidaire Home Products, Electrolux is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use,such as refrigerators, washing machines, ranges, vacuum cleaners, chain saws, lawn mowers and garden tractors. In 1999, Group sales were over $13 billion and the Group had 93,000 employees. Every year, customers in more than 150 countries buy more than 55 million products for both consumer and professional use. The Electrolux Group includes famous appliance brands such as Frigidaire, AEG, Zanussi and Husqvarna.
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Publication:Business Wire
Date:May 31, 2000
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