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FEATURE/Razor Heats up the Pavement This Summer with Electric Thrills; Razor Introduces Mini-Bike, Electric Scooter and Three-Wheeler.

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LOS ANGELES--(BUSINESS WIRE)--June 24, 2003

Razor USA LLC introduced today a line-up of electric-powered products loaded with gigawatts of power, light-years of speed and eons of fun. Razor's new inventions, the new Electric Punk(TM) mini-bike, XLR8R(TM) (pronounced accelerator) electric scooter and Electric Scream Machine(TM) three-wheeler are sure to top kids' wish lists. From slick chrome and cool designs to swift speeds (up to 10 mph) for pavement shredding, Razor's electric products are loaded with neighborhood-envy features. They are also sure to please parents thanks to Razor's signature safety standards -- completely enclosed motors and Razor's patented braking systems.

"Today's kids want the coolest, fastest ride-on toys," said Carlton Calvin, president of Razor. "If my own kids are any indication, Razor's new Electric Punk(TM) mini-bike, XLR8R(TM) electric scooter and Electric Scream Machine(TM) three-wheeler will give electrifying thrills to kids zipping through neighborhoods this summer."

Razor's electric products are a winning combination of environmentally friendly electric power (no air and noise pollution), high-quality materials, the latest technology, unique design and affordability. Each product comes complete with a wall charger unit.

The Electric Punk(TM) mini-bike is a cross between a tricked-out stunt bike and a motorcycle. Novice riders can kick back and let the motor do all the work while experienced riders can grind wheelies or tighten the shocks to get air off the Punk(TM) Ramp and Punk(TM) Rail. With a motor-cross flair to its design, this small but mighty bike features:

-- Quick speeds up to nine mph and battery life over 35 minutes

-- Pneumatic tires and adjustable rear suspension for a smooth

ride

-- BMX bash resistant stunt seat

-- Hand-operated brake and throttle at riders' fingertips

-- Adjustable seat and handlebars for comfort

-- Compact size and folding foot pegs for easy travel and storage

The Electric Punk(TM) mini-bike is for riders ages eight and up (maximum weight of 120 pounds) and is available at retail for $179.99.

The high-powered Razor XLR8R(TM) electric scooter gives kick scooters a fast boost, featuring:

-- Powerful motor for speeds up to 10 mph and battery life up to

60 minutes

-- Easy on and off motor - removes in a snap for easy travel and

storage

-- Signature Razor(TM) scooter features including adjustable

handlebar, lightweight aluminum frame and patented Razor brake

-- Motor will not engage until rider has pushed-off to three mph

-- Available in red, blue and black

The XLR8R(TM) is for kids ages eight and up (maximum weight of 120 pounds) and is available at retail for $119.

The Electric Scream Machine(TM) three-wheeler is a super-charged machine providing endless hours of motor-powered skid-outs. The Electric Scream Machine(TM) features:

-- Quiet belt drive motor for speeds up to 12 mph and battery

life over 35 minutes

-- Rugged, all steel frame and fork for hand-me-down durability

-- High-traction, pneumatic tire front wheel and blow-molded rear

wheels for the ultimate skid-out

-- Freewheel system for incredible coasting speeds

-- Adjustable seat and handbrake to fit ages five to 12

The Electric Scream Machine(TM) is for kids ages five to 12 (maximum weight of 120 pounds) and is available at retail for $179.99.

"Razor is proud to enter the electric category with the most innovative and affordable products," said Calvin. "It is our mission at Razor to constantly predict trends and ensure that our products are durable, safe, affordable and most importantly, fun."

Razor USA always advocates safety and the use of common sense when riding and recommends riders wear the proper safety gear (helmets, knee pads and elbow pads) while using its products. Razor USA's electric products are available at Toys "R" Us, Gart Sports, KB Toy Stores and other quality retailers across the United States. For more information about Razor products, please visit Razor.com.

ABOUT RAZOR USA

Founded in June 2000, Razor USA, LLC is a privately held company based in Cerritos, California and holds the worldwide rights to the Razor brand. Home of the wildly popular Razor scooter, Razor USA has multiple scooter models at retail, as well as a full line of Razor-branded accessories and safety equipment (helmets, elbow/knee pads). Razor boasts an expansive line of products ranging from scooters, pogo sticks, bikes, skateboards, and three-wheelers to electric powered ride-on toys. Razor has garnered numerous awards for its innovation and design including, Toy Industry Association's "Toy of the Year," and "Toy of the Year" honors from TIME Magazine, Parents, Parenting, Sports Illustrated for Kids, Nick Jr. and US News and World Report. Razor offers an action video -- "Evolution," featuring Team Razor(TM) (pro scooter athletes ages nine to 20, who tour the U.S. participating in demonstrations and competitions). Razor has licensing agreements with Crave Entertainment, which produces "Razor Freestyle Scooter" and "Razor Racing" video games available on most of the current gaming platforms; car manufacturer DaimlerChrysler, which recently unveiled the Dodge Razor concept sports coupe to much acclaim at the 2002 North American International Auto Show in Detroit; Sportsaq, which manufactures a unique line of bags and backpacks; and HF Manufacturing, which offers an entire line of boys' action apparel. Razor is also a proud sponsor of Arnold's All-Stars, an after-school program founded by Arnold Schwarzenegger to provide Los Angeles inner-city, middle and junior high school students with positive academic, recreational and cultural opportunities. For more information, please visit Razor USA on the Web at www.razor.com.

Editor's Note: Product photography, samples and interviews available upon request.

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Publication:Business Wire
Date:Jun 24, 2003
Words:970
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