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FEATURE/Introducing Pepperidge Farm Carb Style Reduced Carb Breads and Rolls; New Products Offer Lower Carbs and ``Great Taste for a Healthy Lifestyle''.

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NORWALK, Conn.--(BUSINESS WIRE)--May 3, 2004

Pepperidge Farm, Incorporated, bakers of delicious premium-quality foods, today announced the launch of a new line of soft and delicious reduced carb bread and rolls under the "Carb Style" banner.

Pepperidge Farm Carb Style(TM) products offer the great taste and texture people have come to expect from Pepperidge Farm, but with reduced net carbs per serving. (Net carbs refers to total carbohydrates, less fiber.) Made with premium ingredients and created with great care to allow for superior consistency, Carb Style breads and rolls continue Pepperidge Farm's commitment to creating the highest quality products possible. For millions of carb-conscious Americans, these delicious new bakery products are sure to be a welcome treat.

Pepperidge Farm Carb Style breads are available in stores now in White, Soft 100% Whole Wheat, and 7-Grain. Each variety offers 5g net carbs per slice. Suggested retail price for a 20-oz. loaf is $3.99. Pepperidge Farm Carb Style Hot Dog and Hamburger Rolls will be in stores on May 17, just in time for summer cookouts. These rolls have 25 percent fewer net carbs than the company's current offerings in that category. Suggested retail price is $2.89.

"Until now, dieters reducing their carb intake often had to sacrifice taste and texture when choosing diet-friendly breads and rolls," said Julie Crager, Group Marketing Manager. "But with Pepperidge Farm Carb Style products, carb-conscious consumers can enjoy soft and delicious premium baked goods without any guilt."

Carb Style products are the latest in the outstanding array of wholesome breads offered by Pepperidge Farm. For example, recently introduced Pepperidge Farm Farmhouse Soft 100% Whole Wheat bread is designed to satisfy consumers who want the nutritional benefits of 100% whole wheat but dislike the grainy texture of most whole grain breads. By combining the appealing soft texture of white bread with the great taste and dietary benefits of 100% whole wheat, this delicious loaf is sure to tempt even the most ardent white bread fans to give it a try.

Pepperidge Farm Natural Whole Grain breads are rich in whole grains and are a good source of fiber. Each loaf contains whole grains like wheat, barley, oats and rye. Natural Whole Grain breads contain no trans fat, and are made without artificial preservatives or artificial ingredients. Each package features the American Heart Association's Heart Check Mark that identifies heart-healthy foods. Varieties include: 100% Whole Wheat, Multi-Grain, Nine Grain, Crunchy Grains, Honey Oat, German Dark Wheat, Hearty Bran, and Oat Bran.

Pepperidge Farm LightStyle(TM) breads taste great and have only 45 calories per slice! Each variety offers one half the fat and fewer calories per slice than leading premium white breads. Varieties include: White, Wheat, Seven Grain, and Oatmeal.

These wholesome Pepperidge Farm bakery products are being offered together on specially designed "Great Taste for a Healthy Lifestyle" displays--in stores now.

About Pepperidge Farm

Pepperidge Farm, Incorporated, based in Norwalk, Connecticut, is a leading provider of premium quality fresh bakery products, cookies and crackers, and frozen foods. Among the company's most popular products are Chocolate Chunk and Milano(R) cookies, Goldfish(R) crackers, and more than 50 varieties of fresh baked breads including Swirl, Pepperidge Farm Farmhouse, and Natural Whole Grain breads.

Pepperidge Farm was founded in Connecticut in 1937 by Margaret Rudkin, an entrepreneurial homemaker who began baking fresh, all-natural bread for her allergy-afflicted son. The company is now a nationwide business with 8 manufacturing facilities, almost 5,000 employees, 3,000 independent distributorships, and about $1 billion in sales. Pepperidge Farm was acquired by Campbell Soup Company in 1961.

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Publication:Business Wire
Geographic Code:1USA
Date:May 3, 2004
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