Printer Friendly

FCUK's label altered for federated stores.

* Zirh International agreed to change the labels on the licensed FCUK Him and FCUK Her scents for the nation's largest department-store retailer, Federated Department Stores. The labels will now say French Connection United Kingdom Him and French Connection United Kingdom Her.

Federated stopped selling the fragrance in October, bowing to pressure from groups such as the American Family Association and Catholic Parents Online. Target Corps' Marshal Field's and May Department Stores Co. scaled back in-store promotion of the FCUK brand due to the same pressure. Two teen magazines reportedly stopped taking suggestive ads bearing the fragrances' tagline "Scent to Bed."

Zirh will not re-label the fragrances in other venues, such as specialty stores and online.
COPYRIGHT 2004 Rodman Publications, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2004 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Packaging News
Publication:Household & Personal Products Industry
Geographic Code:1USA
Date:Jan 1, 2004
Previous Article:Diamond Packaging wins prestigious WPO award.
Next Article:CTFA annual meeting set for Boca Raton, FL.

Related Articles
Dillard's Struggles Amid Hopeful Signs.
Bloomie's mulling new store in SoHo.
Prestige unveils new programs. (Packaging & Equipment Spotlight).
Zirh inks licensing deal with French connection. (Marketing News).

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters