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 CHICAGO, Sept. 24 /PRNewswire/ -- Sprint Cellular Company today said the FCC's landmark ruling on Personal Communications Services (PCS) will lead to a proliferation of new wireless communications choices and new opportunities for its wireless business.
 Under the new FCC ruling handed down Thursday, seven new licenses will be issued in each city to provide wireless communications offerings more sophisticated than anything available today. Sprint Cellular has the option to bid for additional licenses in many areas throughout the country. The first FCC licenses will be auctioned as early as next spring.
 In the future, Sprint Cellular customers may be able to receive voice, data and possibly video messages anywhere, anytime. These new offerings at competitive prices are expected to attract millions of new business and residential customers, said Dennis E. Foster, president and chief operating officer of Sprint Cellular Company.
 He said Sprint has been strategically positioning itself to maximize business opportunities in the wireless arena starting with Sprint's merger with Centel in 1992.
 The company has since initiated trials of new wireless services and is pursuing alliances with prospective partners in the expanding wireless industry, Foster said.
 Thursday's FCC ruling set out the framework on how new PCS licenses will be offered across the country.
 "We applaud the FCC for its decision and for devoting additional spectrum for consumer use," Foster said. "Today's ruling opens the door to new services for our customers and new opportunities for Sprint.
 "We will actively pursue new service offerings either alone or through partnerships, alliances and consortiums, both within and outside our cellular and local telephone markets," Foster said. "Through our long-distance network, we will link other wireless carriers to create combined wired and wireless networks."
 Foster said the FCC ruling alone will not bring on the products and services consumers want. "There's a lot of effort and investment required to bringing a new product or service to market," Foster said. "We started long ago with cellular service and we're maintaining a high level of flexibility in our planning."
 Recently, Sprint's cellular and long-distance operating units teamed with Comcast Cellular and BellSouth to trial in Norfolk, Va., a personal number service, which offers features similar to PCS. Later this year, in Las Vegas, Nev., Sprint Cellular will conduct a cellular PCS trial with Motorola.
 Personal number service is a concept that enables the network instead of the caller to keep track of individuals. What this means is that customers will have a single telephone number and the systems will route their calls where and when they want to receive them -- at home, work, in the car, voice mail or facsimile machine.
 Sprint Cellular, based in Chicago, is one of the nation's leading cellular communications companies. It provides service to more than 500,000 customers in metropolitan statistical areas (MSAs) and 46 rural service areas (RSAs) in 14 states serving a total population of more than 18 million potential customers. Sprint Cellular is a provider of MobiLink service, an alliance of 15 leading cellular carriers committed to providing guaranteed, easy-to-use cellular service across the United States and Canada.
 Sprint is a diversified international telecommunications company with $10 billion in annual revenue and the United States' only nationwide all-digital, fiber-optic network. In addition to its cellular operations, Sprint's divisions provide global long-distance voice, data and video products and services, and local telephone service to nearly 6 million customer lines in 19 states.
 -0- 9/23/93
 /CONTACT: Kevin Petschow, 312-399-2828, or cellular, 312-802-1540, or Sal Cinquergrani, 312-399-2783, or cellular, 708-921-9559, both of Sprint Cellular/

CO: Sprint Cellular Company ST: Illinois IN: TLS SU:

CK -- NY076 -- 5578 09/24/93 17:08 EDT
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Publication:PR Newswire
Date:Sep 24, 1993

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