Printer Friendly

FCC LAUNCHES WIRELESS INTERACTIVE TELEVISION INDUSTRY

 FCC LAUNCHES WIRELESS INTERACTIVE TELEVISION INDUSTRY
 RESTON, Va., Jan. 16 /PRNewswire/ -- The Federal Communications


Commission (FCC) today launched America's wireless interactive television industry by unanimously allocating a portion of the radio spectrum for Interactive Video and Data Services (IVDS) use. IVDS is commonly known as interactive television.
 The FCC decision effectively creates a completely new, wireless broadcast industry. The FCC's action now allows these companies to provide technology that turns consumers' television from one-way information/entertainment vehicles to two-way communications tools. Interactive television will allow consumers to perform services like shopping, polling, banking and bill paying directly through their television, without using computers or telephones. Previously, companies in the interactive field had been unable to provide interactive wireless services because they could not use the airwaves to transmit their service.
 The FCC announced that it would allocate one megahertz in the 218-219 MHz range of the spectrum for use by companies to provide IVDS to consumers. The FCC is expected to begin accepting applications for IVDS licenses within three to six months using an expedited lottery procedure. The agency is expected to begin issuing the licenses before the end of 1992, with the first service expected to reach consumers soon thereafter.
 The FCC announced that the initial licenses will cover service areas based on Metropolitan Statistical Areas (MSA)/Rural Service Areas (RSA).
 The ruling followed a year-long evaluation period by the agency which began in January 1991, when the FCC unanimously voted to issue a Notice of Proposed Rule Making (NPRM). Following that ruling, the FCC received public comments on the proposed allocation until June 10, 1991. The FCC then received replies on the initial comments until mid-July. Since then, the FCC has been evaluating the comments and establishing licensing procedures, guidelines and timetables.
 The FCC action was the result of a petition filed by TV Answer -- the leader in time, wireless interactive television -- in December 1987. At that time TV Answer requested that the FCC allocate a portion of the radio spectrum for use as an interactive viewer response system.
 TV Answer has been an active participant throughout the process. In addition to offering suggestions and proposals through the public comment process, TV Answer has also been actively involved in developing and testing interactive television technology. TV Answer has been granted three patents by the US Patent and Trademark Office for its state-of-the-art wireless interactive system. TV Answer also has been granted international patents by Canada, Spain, South Africa and has a European patent pending.
 TV Answer is believed to be the only company in the wireless interactive field that has technology capable of serving as a wide scale platform for wireless interactive television service.
 TV Answer also conducted a two-year test of interactive television under an experimental license issued by the FCC. The test involved over 600 volunteers in Fairfax County, Va., that were provided with technology that allowed viewers to participate in interactive programming 24 hours per day. Programming included public opinion questions, news polls and entertainment programming. Using sender/receiver units, participants could respond to questions, rate music videos and participate in contests.
 TV Answer President Fernando Morales lauded the commission's decision as "a great step in establishing the interactive television industry. The fact that the FCC vote was unanimous indicates that the commissioners recognize that interactivity is the next logical generation of advanced television and that they fully support the industry's growth and prosperity."
 "Now our challenge becomes to help the industry get firmly established in its initial service areas. TV Answer will do everything possible to educate consumers about this medium and to help business understand how it can be a valuable tool in their marketing and service programs," Morales added.
 In preparation for the industry launch, TV Answer has been busy during the past year preparing the technology, satellite network and business alliances needed to establish the interactive television industry.
 The company has signed a potential $120 million contract with Hughes Network Systems to provide technology for up to 10,000 cell sites that will be used to implement the transmission system nationally. The cell sites are the heart of the information collection portion of the TV Answer System. The cell sites collect information from TV Answer Home Units, then transmit the data to a satellite for distribution to a national HUB site at TV Answer headquarters in Reston.
 -0- 1/16/92
 /CONTACT: Sallie Olmsted, 703-715-8856, or Paul Sturiale, 703-715-8606, both of TV Answer/ CO: TV Answer ST: Virginia IN: SU:


SB -- DC015 -- 0565 01/16/92 13:36 EST
COPYRIGHT 1992 PR Newswire Association LLC
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Publication:PR Newswire
Date:Jan 16, 1992
Words:758
Previous Article:FAMILY DOLLAR STORES ANNOUNCES 2 FOR 1 STOCK SPLIT; INCREASES QUARTERLY CASH DIVIDEND BY 18 PERCENT
Next Article:REEBOK RECEIVES RECOGNITION AWARD FROM U.S. CUSTOMS SERVICE
Topics:


Related Articles
FCC LAUNCHES WIRELESS INTERACTIVE TELEVISION INDUSTRY
TV ANSWER, HP TO SPEED DEVELOPMENT OF FIRST NATIONAL INTERACTIVE TV SYSTEM
TV ANSWER SIGNS AGREEMENT WITH MARDEN-KANE, SALES PROMOTION SPECIALISTS
CAMELOT ACQUIRES WIRELESS CABLE TV LICENSES
AMERICAN TELECASTING, INC. ANNOUNCES LAUNCH OF FOUR NEW WIRELESS CABLE SYSTEMS
CELLULARVISION USA, INC. REPORTS RESULTS FOR FIRST QUARTER 1996
CELLULARVISION USA IN REGULATORY ALLIANCE WITH AT&T, MOTOROLA, GENERAL ELECTRIC, HUGHES COMMUNICATIONS, TELEDESIC
Ensequence appoints iTV industry pioneer to lead UK team.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters