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 WAYNE, N.J., Aug. 25 /PRNewswire/ -- Farmers who have witnessed media reports on the devastation of Midwestern floods or drought in the Southeast are responding like rural neighbors often do -- with unselfish offers of help. Individuals as well as groups of farmers have been among the first to offer assistance to their fellow producers in many hard-hit areas.
 Now American Cyanamid Company is making it possible to reach greater numbers of those in need. Farmer members of the HARVEST PARTNERS(TM) preferred customer program can designate some or all of their Harvest Points(TM) to the American Red Cross Disaster Relief Fund. The points, which have certain cash values, will be used by the Red Cross to assist those in rural disaster areas.
 "We're providing HARVEST PARTNERS members with a special Harvest Points redemption form," said Cyanamid Product Manager Evelyn Lemly. "Members can simply designate their points to this special disaster relief initiative. The Harvest Points of all those wishing to contribute will be combined for one cash donation to the American Red Cross."
 HARVEST PARTNERS rewards AgriCenter dealers and their customers with points for purchasing Cyanamid crop protection chemicals products. It is the first nationwide preferred customer program in the agricultural chemicals industry and was introduced by Cyanamid last December. Available exclusively from Cyanamid AgriCenter(TM) dealers, HARVEST PARTNERS has already far exceeded first-year objectives, with more than 200,000 farmers participating.
 "We are also encouraging farmers to call Successful Farming magazine's relief hotline, FARMERS HELPING FARMERS, at 800-678-5755," adds Lemly. "The purpose of this hotline is to partner farmers looking for assistance with those willing to donate 'in-kind' products and services."
 The FARMERS HELPING FARMERS relief hotline is available Monday through Friday, from 8 a.m. to 5 p.m. CDT, and will remain in service throughout the aftermath of these disasters. The hotline was launched with help from FarmDayta, an electronic agricultural information center, and Cyanamid to link up volunteer labor, trucks, tractors, cleanup equipment, hay and other livestock feeds available with those who need them. Listings are posted regularly on FarmDayta.
 "The disasters triggered an outpouring of assistance from farmers who wanted to offer help, but didn't know what was needed or who needed it," said Loren Kruse, editor of Successful Farming magazine. "Unfortunately, it's not often in a farmer's nature to ask for help. That's why we developed the idea of the FARMERS HELPING FARMERS relief hotline."
 Other initiatives by Cyanamid include a corporate donation to the American Red Cross. In addition, Lederle-Praxis Biologicals, a division of Cyanamid, has made a major donation of vaccines to state public health departments in the Midwest, where flooding has raised concerns about tetanus and diphtheria.
 American Cyanamid Company is a research-based biotechnology company that develops medical, agricultural and chemical products and manufactures and markets them throughout the world.
 (R)(TM) Trademarks, American Cyanamid Company 1993.
 -0- 8/25/93
 /CONTACT: Gene Johnston, managing editor of Successful Farming, 515- 284-3914, or Nicholas B. Kalm, senior manager public affairs of American Cyanamid Company, 201-831-3877/

CO: Successful Farming; American Cyanamid Company ST: New Jersey IN: AGR SU:

DB-xx -- MN005 -- 0334 08/25/93 12:15 EDT
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Publication:PR Newswire
Date:Aug 25, 1993

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