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 -- Expanded Role Includes Year-Long Retail Event Program,
 To Be Launched at Chicago Housewares Show --
 NEW YORK, Dec. 17 /PRNewswire/ -- Farberware is expanding its role with the James Beard Foundation to become the official sponsor of the annual James Beard Book Awards, the largest program in the annual awards gala, known to many as the "Oscars of the culinary world."
 The new program will include approximately 100 retail cooking events around the country by some of the most noted cookbook authors in the United States. It will be kicked off at the upcoming Chicago Housewares Show, Jan. 9-11, with demonstrations by award winning authors, including Julee Rosso, who co-wrote the "Silver Palate Cookbook" with Sheila Lukins, Carole Walter, author of "Great Cakes," James Peterson, author of "Sauces: Classical and Contemporary Sauce Making," Alice Medrich, whose name is synonymous with chocolate and is the author of "Cocolat: Extraordinary Chocolate Desserts," as well as by Peter Kump, president of the Beard Foundation, who will take center stage during the show.
 Farberware and The James Beard Foundation have been closely associated since the development phase of the cookware manufacturer's successful Millennium line of stainless steel Never-Stick cookware. Some of the top chefs in the world are members of the culinary organization, named after James Beard, the "Dean of American Cooking."
 For the past two years, Farberware has been the sponsor of the most prestigious of the Foundation's award programs -- "Chef of the Year." The two previous Millennium Chef of the Year winners were Wolfgang Puck and Alice Waters. The company's expanded role makes it one of the top sponsors in the organization's awards program.
 "Farberware's sponsorship of the James Beard Book Awards is a major turning point for these awards," says Kump. "Now we will be able to bring our award-winning authors to consumers around the country at major retail outlets and trade shows."
 The 26 year-old James Beard Book Awards program has honored some of the most renowned names in the culinary world, including Craig Claiborne, Marcella Hazan, Julia Child, Pierre Franey, Jacques Pepin, Lee Bailey, Paul Prudhomme, Julee Rosso and Sheila Lukins and Simone Beck, among others.
 "Cookbooks bring Farberware that much closer to our customers, whose lifestyles are constantly evolving," says Farberware's vice president and general manager Kevin P. O'Malley. "What the awards program shows is that cookbooks closely mirror eating trends, two of the biggest of which are health and convenience. Combining these two trends -- while still retaining good flavor -- has been one of the biggest challenges in our industry."
 In fact, he adds, "It was America's desire for healthy foods that can be cooked and cleaned up easily that drew us to The James Beard Foundation in the first place."
 More than two and a half years ago, the company enlisted the advice of Peter Kump with the development of what was to become an unprecedented combination of two of the fastest-growing categories in the cookware business -- stainless steel and non-stick. The product that resulted was Millennium, a stainless steel cookware collection with a patented, permanent Never-Stick Excalibur surface that allows the use of metal utensils and comes with a 20-year warranty.
 "Millennium was designed to be lighter in weight and easier to use than traditional lines of gourmet cookware, yet it delivers all the performance expected from high-end products," says O'Malley. "Hundreds of culinary professionals have tried Millennium since its introduction and the response from these experts has been outstanding."
 The James Beard Book Awards -- the nation's oldest culinary-related awards program for books -- were first established in 1966 by the R.T. French Company, which called it the "Tastemaker Awards." The Beard Foundation took over the program in 1990 to recognize authors whose contributions to the literature of food and beverage are distinguished by excellence in a particular category.
 Farberware, Inc. is one of the world's largest manufacturers of stainless steel cookware and kitchen electric products. Founded in 1900 in New York City, the Bronx-based Farberware is a wholly-owned subsidiary of Hanson Industries.
 -0- 12/17/92
 /CONTACT: Robin Leedy of Fastforward Communications, 914-741-0555, ext. 115, for Farberware/

CO: Farberware, Inc. ST: New York IN: FOD SU:

LD-TM -- NY009 -- 8015 12/17/92 08:01 EST
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Date:Dec 17, 1992

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