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FAO SCHWARZ AND GUND LAUNCH BEARMAILJUST IN THE ST. NICK OF TIME FOR THE HOLIDAYS

 NEW YORK, Dec. 9 /PRNewswire/ -- FAO Schwarz, the ultimate toy store, and Gund, the premier creator of the finest plush animals, will officially launch BEARMAIL on Dec. 10, it was jointly announced today by John Eyler, president and chief executive officer of FAO Schwarz, and Bruce Raiffe, president of Gund Inc.
 Said Eyler, "BEARMAIL is the perfect solution for last-minute holiday shopping for everyone on your list. There is no better way to send a 'hug' through the mail than a BEARMAIL bear. We are proud to join forces with Gund in this new business venture and to be able to deliver lasting memories for every occasion."
 BEARMAIL, which offers a selection of 13 exclusive cuddly bears dressed for any occasion, can arrive anywhere in the United States in one or two days. By calling 800-B-E-A-R-M-A-I-L, you can take care of gift needs for all holidays, birthdays, graduations, celebrations, get well wishes or just to say "I Love You." Bears include Bearry Merry, a red-nosed holiday bear with golden antlers; Cheers, a festive bear with streamers and a soft bottle of bubbly; and Gunderful One for everyone you think is Gunderful. At a very affordable price of $50 (plus applicable sales tax) and second-day delivery for $8 or overnight delivery for $16, a lovable bear will arrive in its own specially designed gift box with a personalized gift card.
 "Teddy bears are universal symbols of love and caring," concluded Raiffe. "We have created a simple way to send your warmest wishes with the confidence your gift conveys, the quality represented by Gund and FAO Schwarz."
 FAO Schwarz, the nation's premier toy retailer, continues its tradition of providing unique and trend-setting merchandise to toy enthusiasts from around the world. The company operates flagship stores located in New York, San Francisco, Boston and Chicago, three mall flagship stores in St. Louis, Bellevue, Wash., and Costa Mesa, Calif., and 18 branch stores in 17 states.
 Gund is the oldest independent toy manufacturer in America. Its plush is known for its unique softness and lush quality and for the whimsical and lovable expressions of its creations. Gund plush animals are sold throughout the United States as well as in Europe, Asia, Australia and North and South America.
 -0- 12/9/93
 /CONTACT: Barbara Tollis, Jodi Manchik or Don Ciaramella of The Lippin Group/NY, 212-986-7080; or Brooke Adkins of FAO Schwarz, 212-644-9410, ext. 4085/


CO: FAO Schwarz; Gund Inc. ST: New York IN: HOU SU: PDT JVN

JB-LS -- LA011 -- 2106 12/09/93 09:32 EST
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Publication:PR Newswire
Date:Dec 9, 1993
Words:422
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