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FAMILY OF AMERICAN RACE WALKER SHARES THEIR OWN 'TRIALS' IN MCI TELEVISION COMMERCIAL

 FAMILY OF AMERICAN RACE WALKER SHARES THEIR OWN 'TRIALS'
 IN MCI TELEVISION COMMERCIAL
 WASHINGTON, Aug. 5 /PRNewswire/ -- Although the trials of U.S. hopefuls competing in Barcelona are well known, the "trials" of their friends and family cheering them on from home are often an untold story -- until now.
 This week, millions of Americans will meet Michael Rohl of Racine, Wis., and his 2-year-old daughter Molly when their phone conversations with wife and mother Michelle Rohl -- a U.S. race walker in Barcelona -- become the focus of a national television commercial from MCI Communications Corporation (NASDAQ-NMS: MCIC).
 Since July 10, Michelle has been training in Europe for her 10K competition, while her husband Michael, has been at home doing some racing of his own -- keeping pace with Molly. Throughout the Rohl's nearly month-long separation, Michelle has used her MCI Friends & Family calling card to call back to Racine and stay in touch -- despite being a continent away.
 When the Rohls shared their story with MCI, the company decided to include them in a campaign which has its network debut on Thursday, Aug. 6. The first 60-second commercial will highlight heartfelt pre-event conversations Michelle shared with her family prior to her competition. The campaign will end with a commercial that reunites Michelle with her family via telephone following her event -- in which her finishing time was not only a personal best but also fastest among her American team members.
 The Rohls story is part of a series of commercials MCI has featured using real customers sharing real-life stories. Earlier in June, MCI aired the wedding of Jim and Laura Sloat, customers who had used MCI's Friends & Family to keep in touch while in school. Jim included a wedding invitation for MCI's chief executive officer, Bert C. Roberts Jr., who not only attended the wedding but was featured along with Jim and Laura in two national television commercials.
 MCI Communications Corporation, headquartered in Washington, is the nation's second largest long distance provider with 1991 revenues of more than $9.5 billion. MCI serves residential, business and government customers with a wide array of domestic and global telecommunication services.
 -0- 8/5/92
 /NOTE: Copies of the first and second commercials, along with color and black and white photographs, are available by calling Kate Fralin at the number below./
 /CONTACT: Kate Fralin, 703-415-6941, or Willow Baum, 212-315-8019, both of MCI/
 (MCIC) CO: MCI Communications Corporation ST: District of Columbia IN: TLS SU:


MH -- DC009 -- 6996 08/05/92 10:18 EDT
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Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Publication:PR Newswire
Date:Aug 5, 1992
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