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FAMILY AIRLINES SELECTS FOTOUHI ALONSO TO HANDLE $5 MILLION AD ACCOUNT

 LAS VEGAS, Dec. 1 ~PRNewswire~ -- Family Airlines, which plans to begin scheduled low-fare Boeing 747 passenger service to major U.S. cities in early February, today announced it has selected Fotouhi Alonso Advertising to handle its advertising account. The budget for the account is estimated at $5 million.
 Los Angeles-based Fotouhi Alonso will be responsible for the airline's creative, media and corporate image development.
 "We looked at a number of agencies," said Barry Michaels, chairman and chief executive officer of Family Airlines, "but none matched Fotouhi Alonso's creative thinking and broad range of services. We believe they will play a major role in Family Airlines' success."
 One of the reasons Fotouhi Alonso was attracted to Family Airlines was the carrier's unique marketing strategy, designed to attract budget-conscious travelers -- families with children, seniors, small business owners and students.
 Steve Elson, executive vice president and director of client services for Fotouhi Alonso, said: "We're excited about the Family Airlines concept. Their affordable, simplistic fare structure, aimed at an underserved segment of the air travel market, is right for the times. We're anxious to help get Family Airlines' reservations phones ringing."
 Reservations and ticketing will be available exclusively through Family Airlines, either at airport locations or by mail through the carrier's Las Vegas reservations center. The airline will offer one low fare for each route for every flight, every day.
 For example, passengers will pay just $249 to fly roundtrip between Los Angeles and Newark, about 40 percent off the lowest restricted fare in the market. Some other examples include: Las Vegas-Los Angeles, $49 roundtrip; Los Angeles-San Francisco, $49 roundtrip; Newark-Miami, $149 roundtrip; and Los Angeles or San Francisco-Honolulu, $249 roundtrip. There will be no advance purchase or Saturday night stay-over requirements. Tickets are non- refundable.
 Fotouhi Alonso has about $20 million in annual billings. They have a diversified client list, including L.A. Cellular, Time Warner, the City of Palm Springs Tourism and Carpeteria, among others.
 The campaign, which will use a combination of print, broadcast and outdoor advertising, will break when Family Airlines receives approval to operate as a scheduled carrier. That approval from the U.S. Department of Transportation is expected in late December.
 -0- 12~1~92
 ~CONTACT: Dan Sheehy of Family Airlines, 310-544-0268~


CO: Family Airlines; Fotouhi Alonso Advertising ST: California IN: AIR ADV SU: CON

EH-JL -- LA019 -- 2409 12~01~92 12:03 EST
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Publication:PR Newswire
Date:Nov 24, 1992
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