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FALL HOME IMPROVEMENT PROJECTS SHOULD INCLUDE COMPREHENSIVE CLEANING OF ALL INTERIORS

 FALL HOME IMPROVEMENT PROJECTS SHOULD INCLUDE
 COMPREHENSIVE CLEANING OF ALL INTERIORS
 MEMPHIS, Tenn., Oct. 6 /PRNewswire/ -- After a long summer of inadvertently tracking the oily, sticky traces of summer from outside to in, homeowners should initiate a comprehensive cleaning of all interiors to thoroughly remove the residues left behind on carpet, furniture, and draperies, and to prepare the household for the cooler holiday months. In special need of care are furnishings that come into daily contact with exposed skin, such as upholstered chairs and sofas, and carpeted areas that are more susceptible to people and pet traffic.
 Dave Moore, a process engineer for ServiceMaster, a nation-wide company specializing in residential and commercial cleaning services, noted that both summer and winter months have unique "cleaning related" challenges, and that homeowners should make seasonal transitions with good, deep-down cleaning efforts.
 "The dirt and oily residues associated with summer continue to build up on furniture and carpets over time, and, although the problem may initially be unnoticeable, these residues continue to attract grime and dirt," Moore said. "With increased indoor traffic during the winter, these areas can easily become permanently soiled."
 Moore noted that, while many homeowners realize the importance of having carpets professionally cleaned at least once each year, upholstered furniture and draperies are often overlooked.
 "Upholstered furniture, in fact, should be cleaned as often as carpet because it gets just as dirty and could more easily become irreparably damaged by common household wear and tear," Moore said. "In many cases, the fabric in furniture is much more delicate than carpet and is therefore more sensitive to dirt.
 "In these cases, the upholstery needs to be handled professionally and carefully during cleaning, and should be cleaned on a regular basis, not just when dirt is visible on its surface."
 Moore added that, once soil becomes visible on an item, it typically means that the fibers are saturated with dirt and that removing the discoloration may not be possible.
 First Step Is Regular Vacuuming
 Moore recommends vacuuming carpets and upholstery on a regular basis, and hiring a professional cleaning service once or twice each year to do a thorough cleaning of all carpets, draperies, and upholstery.
 Moore noted that dirt builds up so quickly that, in extreme cases, it could actually cost less to have carpets professionally cleaned twice a year as opposed to once a year. On average, however, the cost to have a carpet professionally cleaned twice each year is roughly equal to the cost for a once-a-year cleaning. This is due to the fact that there is less soil penetration deep into carpet fiber when it is cleaned more often.
 As an added note, Moore said that there's a trend among carpet manufacturers and fiber mills to include professional cleaning of products as part of written warranty guidelines. He said that most consumers probably do not realize this fact.
 Some new carpets, for instance, carry warranties that require hot- water extraction to "refresh carpet texture" at regular intervals and state the extraction must be performed by a trained, qualified carpet care professional.
 Look For Guarantees
 In choosing a professional cleaning service, Moore recommends that consumers look for professional cleaning companies that will stand behind work performed and will put guarantees in writing.
 Many of the smaller cleaning services will not guarantee work," Moore said. "In these cases, if you do not think the job is satisfactory, there's nothing that you can do about it. In addition, if the cleaners are not well trained professionals, more damage than good can be done to carpets and fabrics."
 According to Moore, consumers should also consider how long a cleaning company has been in business and whether it is a national organization with both people and technological advantages over smaller operations.
 Aesthetics aside, Moore noted that professional cleaning helps maintain the quality of indoor air.
 "A lot of dust and dirt in carpets and upholstery promotes the growth of odor and bacteria," he said. "Regular vacuuming goes a long way in reducing these situations; however, a good, professional cleaning is necessary to correct these situations.
 -0- 10/6/92
 /NOTE TO EDITORS: Phone interviews and photographs are available./
 /CONTACT: Ken Walker of Bozell, 212-484-7417, for ServiceMaster/ CO: ServiceMaster ST: Tennessee IN: SU:


SM -- NYHFNS1 -- 6870 10/06/92 06:54 EDT
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Date:Oct 6, 1992
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