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FAIR, ISAAC TO ACQUIRE DYNAMARK

 FAIR, ISAAC TO ACQUIRE DYNAMARK
 SAN RAFAEL, Calif., Nov. 5 /PRNewswire/ -- Fair, Isaac and Co. Inc.


(NASDAQ: FICI) a leading producer of analytical products and services for the consumer credit industry has announced a preliminary agreement to acquire DynaMark Inc., a privately owned database management company, in a transaction valued at over $5 million plus an earnout based on DynaMark's future performance. The purchase is expected to be completed by year-end.
 St. Paul, Minn.-based DynaMark is principally engaged in developing and managing marketing databases and providing direct marketing services for large financial institutions, advertising agencies, and merchandisers. The seven-year-old firm also specializes in large-volume "personalized" printing for direct response advertisers and has the world's largest library of typeface and handwriting fonts for high-speed laser printers. Annual revenues, projected at approximately $9 million for 1992, have grown at a rate of 35 percent to 48 percent annually since the company's founding in 1985.
 Under terms of the preliminary agreement, DynaMark will retain its market identity and operate as a separate Fair, Isaac subsidiary. DynaMark Founder and President Ken Rapp will continue in his present duties.
 The proposed acquisition marks a major shift in corporate strategy for the 36-year-old Fair, Isaac organization, according to President Larry Rosenberger. "Until now we've been a 'build from within' company, generating greater than a 20 percent compound rate of growth over the past two decades from products and technologies we invented. DynaMark is our first acquisition, and working together will allow us to pursue opportunities that neither company could pursue individually.
 "DynaMark's specialty -- database marketing -- is one we've been excited about for some time. There is an enormous and still relatively untapped potential to merge that technology with analytical services that can help direct marketing companies do a more effective job of targeting prospective customers and cross-selling existing ones. Even if we limited the market to our existing customer base of large financial and retail institutions, the revenue potential would still be substantial. DynaMark's technologies and reputation for superb service provide an ideal basis for pursuing marketing database opportunities we believe have enormous potential and fit well with our statistical decision control systems business. The company is very highly regarded in the financial services industry. As a matter of fact we first 'discovered' DynaMark through the recommendations and referrals of mutual customers."
 DynaMark President Ken Rapp added, "The corporate cultures and values Fair, Isaac and DynaMark are very compatible, and the technologies of the two companies are complimentary -- yet each company brings its own special expertise to the match. DynaMark, for example, contributes the powerful database software and computer systems needed to consolidate, extract and screen large volumes of market or customer data. Fair, Isaac can contribute the additional analytical tools, systems, and control mechanisms required to refine this wealth of information into marketing gold.
 "While Fair, Isaac and DynaMark will continue to operate as separate companies, we think the opportunities for cooperative product development and marketing efforts are tremendously exciting. As it happens, we've already made several joint proposals and sales presentations and have been very encouraged by the reaction of potential customers.
 "Fair, Isaac is also in a position to help DynaMark expand its traditional direct marketing service business by providing additional working capital, customer referrals, and domestic and international marketing support," said Rapp.
 DynaMark was established in 1985 and is a leading provider of database management and data processing services to direct marketers. It has approximately 125 employees. From Jan. 1 through Sept. 30, 1992, its income before taxes was $272,000 on revenues of approximately $7 million.
 Established in 1956, Fair, Isaac is a pioneer and world leader in the development of statistically based decision tools and systems. It has about 350 employees in its San Rafael headquarters and branch offices in Delaware, Canada and Europe. In its 1992 fiscal year, it earned $3.88 million on revenues of $42.6 million.
 -0- 11/5/92
 /CONTACT: Peter L. McCorkell of Fair, Isaac, 415-472-2211/
 (FICI) CO: Fair, Isaac and Co. Inc.; DynaMark Inc. ST: California IN: CPR SU: TNM


TM -- SF010 -- 7918 11/05/92 16:29 EST
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Date:Nov 5, 1992
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