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FACIT Innerwear plays 'BAD'.

Bengaluru, July 1 -- Forbes Brands Launches Innerwear brands first print ad-campaign 'Let Mr. Right Guy wait'

* Path-breaking campaign talks about "Flaunting the naughty/ bad guy in you"

* Takes communication beyond the obvious 'comfort' zone

* Ogilvy created ad to be launched in New Delhi, Bangalore and Mumbai

With every Rahul Dravid, there is Yuvraj Singh, with every Hrithik Roshan, there is Salman Khan and even in our mythology, with Lord Ram, the righteous, also existed Lord Shyam, the clever opportunist!!!

The legacy of Mr. Right and Mr. Wrong co-existing is very old, but somehow Indian men's innerwear industry always responded to the needs of a good and right guy. With the change in Indian men's psyche today, where they are comfortable flaunting the wrong, naughty and bad guy in them, it becomes inevitable to address their needs.

FACIT Innerwear, men's brand from Forbes Brands, part of Shapoorji Pallonji's Gokak Textiles Limited, launches its first print ad-campaign 'Let Mr. Right Guy wait' addressing this change. The campaign created by Ogilvy, is being launched in New Delhi, Mumbai and Bengaluru on July 1, 2010 onwards.

The new innerwear brand promises to bring about revolution in the innerwear segment and the new ad-campaign aligns with the brand's ideology. The path-breaking ads take a step forward to bring innerwear brands out of the 'brochure oriented' communication to 'lifestyle' focused. The creatives are designed to talk beyond 'just comfort' and define the personality of the endorser.

"Today, Abhishek Bachchan in Raavan and John Abraham in Dhoom are more popular than their 'MR. RIGHT' protagonists. It is a clear indication that today's men are ready and open to flaunt grey traits of their personality, bring the bad, naughty and flamboyant side out. But does this change in their personality reflect in their wardrobe, probably not. FACIT Innerwear not only brings the designs and styles to match this change, but also makes them comfortable in sporting their attitude out loud," said Mr. Nischal Puri, CEO, Forbes Brands.

The FACIT Innerwear campaign showcases the Trendz collection that highlights fashion forward silhouettes, innovative shapes and contours in 4 styles, and also introduces trophy briefs with pouches for superior comfort. The collection responds to the latest trends emerging in the market and will define the fashion quotient of the industry.

Published by HT Syndication with permission from India PRwire. For more information on news feed please contact Sarabjit Jagirdar at

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Publication:India PRwire
Geographic Code:9INDI
Date:Jul 1, 2010
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