Eye/lens care tablets/accessories.
EYE/LENS CARE TABLETS and ACCESSORIES' poor showing can be turned around, say industry experts, with some revision of planogramming, selection and promotions. Not too long ago 12-foot sections had been de rigeur for eye care. Now most chains allocate less, and frequently the space includes such items as distilled water, reading glasses and ear care items. That just adds confusion in a segment that already befuddles many consumers. Ease of shopping is critical to fueling sales. Retailers should reassess their planograms with an eye to making them consumer-friendly. Sections should feature new launches and offer the convenience of second sizes (smaller sizes promote trial, while larger sizes attract heavy users). Despite the disappointing performance, it pays to stay current with trends in the segment. Innovative products can still drive sales, creating potential for future profits.
Eye/lens care tablets/accessories % change Unit % change Dollar sales vs. year sales vs. year Trade class (add 000) ago (add 000) ago Total mass markets ([dagger]) $55,579 -11.8% 15,206 -12.6% Drug stores 31,348 -6.3% 9,155 -3.8% Supermarkets 13,636 -10.8% 3,503 -6.8% Best-sellers in drug stores * Dollar Dollar sales Unit sales Brand Manufacturer market (add 000) (add 000) share Optic Shop Pro-Optics 7.1% $2,239 1,054 Magnivision Magnivision 5.7% 1,784 538 Aosept Ciba Vision 4.8% 1,518 220 Flents Flents Products 4.7% 1,469 533 Ultraxyme Allergan 4.7% 1,468 90 Renu Bausch & Lomb 4.5% 1,409 197 Ocusoft Ocusoft 4.5% 1,402 131 Coverlet Beiersdorf 3.9% 1,230 181 Ultra Care Allergan 3.8% 1,192 109 Lami Lami Products 3.7% 1,161 599 * Private label brands account for 19.4% of dollar sales and 32.4% of unit sales.
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|Title Annotation:||O-T-C Report/Best-Sellers In Key Categories; Sales and market share data|
|Comment:||Eye/lens care tablets/accessories.(O-T-C Report/Best-Sellers In Key Categories)(Sales and market share data)|
|Publication:||Chain Drug Review|
|Date:||Jan 5, 2004|
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