Printer Friendly

Extra Gold found in 7-ounce packages.

The Coors Brewing Co. has has introduced Coors Extra Gold in 7-oz. bottles, "for those who like there brew ice-cold from first sip to last," a brewery spokesperson reported.

"Studies show that 7-oz. longnecks appeal to a variety of beer drinkers, including older, more moderate drinkers and female and ethnic buyers," said Gary Skovsted, Extra Gold brand director.

The new miniature longnecks will be found in most eastern states, the Southwest and Midwest and the District of Columbia in September.
COPYRIGHT 1992 Business Journals, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:Adolph Coors Co.'s bottles
Publication:Modern Brewery Age
Date:Aug 3, 1992
Previous Article:Holsten selects local artwork for ads.
Next Article:A dark horse among dark brews.

Related Articles
Coors products get kosher certification.
Coors releases new seven-ounce bottle.
New pack graphics show Coors heritage.
Coors Extra Gold is set to enter the "light" segment.
Extra Gold shakes up its packaging to attract consumers.
Coors to sell Extra Gold in Ireland.
Coors intros 16-oz. wide-mouth bottle.
Coors will spend $68 million on upgrade of the Memphis brewery.
This summer, the Coors Brewing Company.

Terms of use | Copyright © 2017 Farlex, Inc. | Feedback | For webmasters