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Exposed skin needs protection.

ORLANDO, Fla. -- Active men are at a greater risk of skin cancer than from physical injury, even though slightly more than half (53%) of male outdoor sports enthusiasts ages 18 to 54 do not realize it, according to a new survey of active men in that age range from BullFrog Sunscreen, the high-performance sunscreen prized by male outdoor sports enthusiasts.

The Skin Cancer Foundation notes that one in five Americans will develop skin cancer in the course of a lifetime and that, over the past three decades, more people have had skin cancer than all other cancers combined. Men ages 15 to 39 are 55% more likely to die of melanoma than women in the same age group, the foundation adds.

While the vast majority (85%) of respondents to the BullFrog survey claimed that their prime motivation for engaging in outdoor sports is "health and wellness," they confessed to not protecting themselves adequately from the sun's damaging rays.

"It's ironic that as dedicated as male sports enthusiasts are to taking precautions to reduce sports risk, protecting exposed skin is overlooked by so many," commented Dr. Richard Kirkpatrick, a dermatologist based in Brevard, Fla.

Surprisingly, the survey revealed that six in 10, or 59%, of respondents said they were "not concerned" when asked about the risk of skin cancer in outdoor sports--pointing to the need for greater education.

Two in 10 respondents said they do not use sunscreen at all. Of the remaining 80% who said they do use sunscreen, a majority (56%) use it only occasionally. The startling fact is that a mere 24% take serious precautions throughout the year, using sunscreen daily and reapplying it often.

"Perhaps poor sunscreen habits are due to confusion about which product to buy and the greasy feel associated with many sunscreens," said BullFrog brand manager Krisztina Toth. "BullFrog has made it easier for outdoor enthusiasts to select the right product for the right sport."

She added that in making its formulas quick drying and nongreasy, BullFrog has engineered its products for ultimate performance and protection.

Close to half (48.4%) of all Americans participated in at least one outdoor activity in 2015, which equates to 142.4 million participants, according to the "Outdoor Recreation Participation Topline Report," produced by the Outdoor Foundation.

The bottom line, according to Kirkpatrick, is to use sunscreen, especially when engaging in sports and other activities outdoors.

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Title Annotation:SKIN CARE
Publication:Chain Drug Review
Date:Mar 13, 2017
Words:398
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