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Expert Reveals Link Between Business Casual Attire and Personal Empowerment.

AUSTIN, Texas, Nov. 3 /PRNewswire/ -- Business casual dress is catching on in offices across America, leaving numerous employees wondering how casually they can dress and how following a relaxed dress code will affect their self- images.

Sherry Maysonave's latest book, Casual Power ($29.95, Bright Books), demonstrates how dressing down for business can help individuals command respect, inspire trust, and project personal power. Emphasizing the silent -- but potent -- nonverbal aspects of clothing, demeanor, and body language, Maysonave's guidebook shows individuals how to use the business casual dress code to maximize success in the workplace.

"Nonverbal communication can limit your effectiveness," says Maysonave. "First impressions are more important today than ever before. Because of our highly-competitive, fast-paced business environment, people make quick assessments of others based upon their visual presentation. Correct or not, they become attached to their insights."

Maysonave, who has nearly 20 years of experience as a business image consultant, wrote Casual Power to demystify the questions about business casual dress which have haunted many of her clients. The book decodes the confusing catchall term "casual," providing examples and case studies to illustrate the do's and don'ts of the dress code.

Maysonave provides a number of painless, easy-to-follow strategies that allow the individual to take charge of personal image and nonverbal communications. As University of Texas at Austin professor Betty Sue Flowers says, "Casual Power goes right to the heart of the relationship between clothing and empowerment. A lot can be learned from this wise and useful book."

Maysonave is utilizing numerous resources, including her Web site, to spread the message about the links between dress and nonverbal communications. Maysonave is also embarking on a national book tour this fall, bringing her message of personal empowerment to audiences in 24 cities.

Casual Power (ISBN 1-880092-48-4) is available in bookstores nationwide.

Contact: Jennifer Hill or Phil West, both of Jennifer Hill Public Relations, 512-320-1560 for Empowerment Enterprises.
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Publication:PR Newswire
Date:Nov 3, 1999
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