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Experian names digital-marketing veteran as VP of global product management.

TELECOMWORLDWIRE-November 5, 2015-Experian names digital-marketing veteran as VP of global product management


Experian Marketing Services said it has hired digital-marketing industry veteran Bridget Bidlack to lead the global product vision, evolution and innovation for the Experian Marketing Suite.

Bidlack, who joins the company in the New York City office as vice president of global product management, will be responsible for further unifying Experian's industry-leading technology, data and services for digital advertising and cross-channel marketing within the Experian Marketing Suite. In this role, Bidlack will oversee a global team responsible for product planning, execution and training in more than 30 countries around the world.

Bidlack holds a Master of Science in information systems science from Salve Regina University and a Bachelor of Business Administration in business computer information systems from Hofstra University.

Experian Marketing Services is a leader in data-driven marketing and cloud-based marketing technology.

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Date:Nov 5, 2015
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