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Experian launches Cross-Sell portfolio management solution. (Tech Newz).

COSTA MESA, CALIFORNIA-BASED EXPERIAN has introduced Gross-Sell Triggers, a fully compliant daily cross-sell campaign capability that enables lenders to quickly identify and respond appropriately to credit-active customers in their portfolios. The new solution allows users to identify credit-related activity initiated by their customers on a daily basis, then respond by sending firm offers of credit within just 24 hours of notification--days quicker than the previous industry standard, according to Experian.

Key features include the use of daily inquiry and trade triggers to identify highly responsive, credit-active customers seeking additional credit products to meet their needs. Using credit-scoring models and attributes, Experian clients can further refine retention efforts to meet the needs of their most profitable customers. The process, which is fully compliant with the federal Fair Credit Reporting Act (FCRA), includes running all triggered consumers through Experian's "Do Not Solicit" database to ensure appropriate consumers receive offers of credit. Cross-Sell Triggers has the additional capability of running multiple campaigns simultaneously.
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Publication:Mortgage Banking
Article Type:Brief Article
Geographic Code:1USA
Date:Oct 1, 2002
Words:160
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