COSTA MESA, CALIFORNIA-BASED EXPERIAN has introduced Gross-Sell
Triggers, a fully compliant daily cross-sell campaign capability that
enables lenders to quickly identify and respond appropriately to
credit-active customers in their portfolios. The new solution allows
users to identify credit-related activity initiated by their customers
on a daily basis, then respond by sending firm offers of credit within
just 24 hours of notification--days quicker than the previous industry
standard, according to Experian.
Key features include the use of daily inquiry and trade triggers to
identify highly responsive, credit-active customers seeking additional
credit products to meet their needs. Using credit-scoring models and
attributes, Experian clients can further refine retention efforts to
meet the needs of their most profitable customers. The process, which is
fully compliant with the federal Fair Credit Reporting Act (FCRA),
includes running all triggered consumers through Experian's
"Do Not Solicit" database to ensure appropriate consumers
receive offers of credit. Cross-Sell Triggers has the additional
capability of running multiple campaigns simultaneously.
Printer friendly
Cite/link
Email
Feedback