Experian appointed analytics partner of choice for United Arab Bank.
United Arab Bank (UAB) has chosen Experian, the global information services company, as its analytics partner to support the bank's retail customer growth strategy with new automated credit application processing and customer management decision systems.
UAB has signed a three-year contract with Experian to provide a wide range of analytics services to support the bank's new major customer acquisition programme including delivery of application scorecards and bespoke customer behavioural scorecards for personal loans, credit cards and SME lending.
Experian's expertise in decision analytics will support UAB's customer acquisition growth programme with new and efficient automated decisioning systems. Experian will help deliver a consistent approach to lending decisions, minimise the bank's losses due to delinquency and provide a more granular approach to customer management enabling the bank to build even better relationships with its valued customers.
Bede Pohlen, Executive Vice President - Chief Risk Officer, UAB, said, "We are delighted to be working with Experian as our analytics partner of choice. UAB is one of the fastest growing banks in the Middle East and Experian will be essential in underpinning our rapid growth programme with more efficient and consistent decisioning. Experian's expertise in delivering customer scoring models will help us support a sustainable and more profitable growth strategy whilst enabling us to engage with our most valued customers, reduce risk and enhance the quality of our credit portfolio."
Jonathan Taylor, Regional Manager of Experian Decision Analytics, Middle East, added, "Experian is looking forward to working closely with United Arab Bank to support its major customer growth plans in the Middle East over the next three years. This is our first analytics deployment for UAB and we are excited by the prospect of delivering real value to our client through better decisioning with respect to credit and enabling the bank to develop more profitable long-term relationships with its customers."
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|Date:||Oct 19, 2014|
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