Excite@Home and MTVi Group Announce Extensive Broadband Agreement.
Broadband and Online Music Entertainment Leaders Join Forces to Create
Leading Site for Broadband Entertainment
REDWOOD CITY, Calif. and NEW YORK, April 19 /PRNewswire/ --
Excite@Home (Nasdaq: ATHM), the leader in broadband, and The MTVi Group, the leader in online music entertainment, announced today a wide-ranging broadband programming development and cross-marketing strategic relationship. In addition, MTVi and Excite@Home will co-develop an expanded online music and entertainment area at music.excite.com, which will launch this summer.
Under the terms of the agreement, MTVi and Excite@Home will begin developing a number of broadband programs and applications, as well as a variety of narrowband applications. The new services will be available later this summer on music.excite.com. As part of the arrangement, the MTVi advertising sales force will be the exclusive seller of advertising for music.excite.com on both the Excite and @Home services, which will help extend MTVi's rich media advertising offerings into the broadband world.
MTVi will work with Excite@Home to integrate broadband programming with select on-air MTV properties, which will drive TV viewers to music.excite.com for more information and integrated content. In addition, MTVi will promote music.excite.com on MTV Networks, which includes MTV: Music Television and VH1.
"This deal is a brand, content and creative collaboration, and serves as the cornerstone of our music strategy and is a first in melding on-air programs with the broadband experience," said George Bell, president and CEO, Excite@Home. "With this deal, we will uniquely bring together our broadband capabilities with MTV on-air programming, music and entertainment. The convergence of the TV audience and broadband is a natural one and we plan to give both early and experienced broadband users exposure to all the Web has to offer in music and entertainment through unique broadband applications."
"This agreement with Excite@Home further strengthens MTVi's position as the leader in online music entertainment," said Nicholas Butterworth, president and CEO of the MTVi Group. "With the most recognized global entertainment brands, MTVi is well positioned to develop creative and compelling content for the broadband era, and we are very excited to be partnering with Excite@Home, the leader in broadband. As the lead programmer on Excite@Home's music channels, this partnership will also allow us to offer integrated convergence programming to Excite@Home's customer base."
About The MTVi Group
The MTVi Group is the world's the number one online music entertainment company featuring a comprehensive collection of music destinations on the Internet. The MTVi Group's 22 worldwide destinations include MTV.com, VH1.com, and SonicNet.com. The MTVi Group is a unit of MTV Networks, which is owned by Viacom Inc. (NYSE: VIA, VIA.B). Headquartered in downtown New York, The MTVi Group has satellite offices in San Francisco, CA. Liberty Digital (NYSE: LMG.A and LMG.B) holds a minority stake in The MTVi Group. For more information please visit The MTVi Group corporate Web site (www.mtvigroup.com) <http://www.mtvigroup.com)> .
Excite@Home, the leader in broadband, offers media services through Excite Network (www.excite.com, www.bluemountain.com and other properties), and broadband subscription services through @Home (www.home.com) and @Work (www.work.home.net). The company has a worldwide footprint of 72 million cable homes under long-term contract. Excite@Home's MatchLogic subsidiary (www.matchlogic.com) offers marketers industry-leading digital advertising solutions including rich media production, targeted ad and email services, and datamart management and analysis.
Excite@Home, @Home, Matchlogic and Excite are trademarks of At Home Corporation and may be registered in certain jurisdictions. All other brand names are trademarks of their respective owners.
This press release contains forward-looking information within the meaning of Section 27A of the Securities Exchange Act of 1933 and Section 21E of the Securities Exchange Act of 1934, and is subject to the safe harbors created by those sections. These forward-looking statements include statements relating to the integration of the MTV content within the Excite Network, the launch of the Excite music channel, the investment of Excite@Home in MTVi, the creation and integration of co-developed applications on the excite music channel, the joint creation of TV and online programming and the incorporation of Excite branding on the MTV network. Actual results may differ materially due to a number of factors. The matters discussed in this press release also involve risks and uncertainties described in Excite@Home's filings with the SEC. Excite@Home assumes no obligation to update the forward-looking information contained in this press release.
|Printer friendly Cite/link Email Feedback|
|Date:||Apr 19, 2000|
|Previous Article:||Cambridge SoundWorks Debuts Model 88CD, Compact Music System With Built-in CD Player.|
|Next Article:||JPS Packaging Company - Reports First Quarter Loss.|