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Excite, Inc. and Preview Travel Join Forces to Offer Reservations Service

Strategic Alliance Creates One of the Largest Travel Destination and
 Reservations Services on Web

REDWOOD CITY/SAN FRANCISCO, Calif., April 7 /PRNewswire/ -- Excite, Inc. (Nasdaq: XCIT) and Preview Travel, Inc. today announced the immediate availability of a co-branded reservations service on the Excite Network through Excite City.Net travel service.

The new service gives Excite users online access to complete state-of-the-art travel reservation services for airline tickets, car rentals and hotels. Developed and operated by Preview Travel, the new co-branded service is available on Excite City.Net at By combining their forces, Preview Travel's and Excite City.Net's new service becomes one of the largest travel destination and reservations services on the Web.

"The integration of Preview Travel's real-time airline ticketing, car rentals and hotels is a critical step in expanding Excite City.Net's services, and reflects our position as the Web's most comprehensive travel resource for travel planning, complete with destination information and transaction capabilities," said Evan Rudowski, Director of Excite City.Net.

"The combination of Excite's destination content and Preview Travel's reservations and booking services represents the natural merging of content and transactions," explained Ken Orton, President of Preview Travel. "We're very excited about this relationship and delivering this powerful new service to Web consumers."

Excite Travel Channel Provided by City.Net

City.Net will provide content and the co-branded booking capabilities for Excite's travel channel as part of Excite's new programming model to be introduced in April. The Excite travel channel will be one of Excite's initial 14 topic-based channels. Excite City.Net offers more than 4300 links to other sites, weather information and mapping information, among its comprehensive travel offerings. Excite City.Net and the Excite travel channel will offer travel-related news, directories, bulletin boards and chat and search capabilities as well as the opportunity for advertisers to target consumers interested in travel and foreign destinations.

Traffic and Demographics for Advertisers

For advertisers, the new co-branded site provides the opportunity to reach both great numbers of consumers and specific affinity groups. Excite City.Net, the first travel and destinations service on the Web, has the largest audience reach among travel and destination services online and is one of the Top 100 most trafficked sites on the Internet according to PC Meter (February, 1997). WebCrawler rates Excite City.Net as one of the Top 35 most linked-to sites on the Internet. Preview Travel is one of the fastest growing online travel services with more than one million subscribers. The company is currently selling between $1 million and $1.5 million per week in online travel through its sites on America Online and the World Wide Web.

American Airlines, Hilton and Hertz Sponsor Giveaway

As part of the launch of the new service, Excite City.Net and Preview Travel are working with American Airlines, Hilton Hotels and Hertz to offer free airfare, hotel and car rental to six winners over the next six weeks. One winner will be selected each week to receive two free round-trip airline tickets to Hawaii, New Orleans, Miami, Washington DC, Los Angeles or Puerto Rico on American Airlines. Winners will also receive a free stay at a Hilton Hotel at the destination and a free Hertz car rental. Complete details on the contest can be found online.

About Excite, Inc.

Founded in 1994, Excite, Inc. is one of the Web's most popular networks and one of the strongest brands on the Internet. Excite, Inc. is committed to providing consumers with the most comprehensive search and directory services online. The Excite network includes Excite Search (, Excite NewsTracker (, Excite Reviews (, Excite City.Net (, Excite Live (, ExciteSeeing Tours (, WebCrawler ( and the Magellan Internet Guide ( Excite, Inc. has strategic relationships with America Online, Inc., Tribune Company, CUC Investments Inc., Apple Computer, Inc. and Netscape Communications Corp. Excite Inc. is based in Mountain View, Calif.

About Preview Travel

Preview Travel (, the leader in online travel, offers one-stop shopping for airline tickets, vacation packages, car rentals and hotels online. Preview Travel operates its own Web sites, co-branded travel sites and the primary ticketing service on America Online (keyword: previewtravel). The company's services attract more than one and a half million visitors per month and have a base of over one million registered users. Preview Travel is a privately held company whose investors include America Online, Landmark Communications, US WEST Interactive Services and Kleiner Perkins Caufield & Byers.

Forward-looking statements in this release are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995. Investors are cautioned that such forward-looking statements involve risks and uncertainties, including and without limitation, risks relating to the ability of the Company to realize sustained increases in users resulting from its recent advertising campaign; the ability of the Company to experience increases in traffic from AOL, Netscape and other online and Internet access providers; the continued increases in the number of companies advertising on the Company's services as well as on the Web generally, the commercial acceptance and success of new "gateways" to the Web such as WebTV, the viability of the Internet as a commercial medium, continued acceptance of the Company's products, services and technological changes, governmental regulations relating to content on and usage of the Internet and the Web, general economic conditions and other risks detailed in the Offering Prospectus dated April 3, 1996 and the Company's quarterly report on Form 10-K for the year ended December 31, 1996.

SOURCE Excite Inc.
 -0- 04/07/97

/CONTACT: Ron Pernick, 415-439-1227, or, or Clay Hausmann, 415-217-7500, or, or online press kit,, both of Press Travel; or Melissa Walia, 415-569-2213, or, or Eloy Ontiveros, 415-569-2031, or, both of Excite, Inc./


CO: Excite Inc.; Preview Travel Inc. ST: California IN: MLM LEI SU: PDT

BD-GZ -- SFM016 -- 8038 04/07/97 07:57 EDT
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Publication:PR Newswire
Date:Apr 7, 1997
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