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ExactTarget Releases New CAN-SPAM Compliance Whitepaper.

Provides Email Marketers Guidance on CAN-SPAM Act, Including New Rule Provisions Effective July 7, 2008

INDIANAPOLIS -- ExactTarget, a leading provider of on-demand email and one-to-one marketing solutions, is releasing a new whitepaper today to educate email marketers on the FTC's CAN-SPAM Act, including new rule provisions going into effect July 7, 2008. Email Marketing CAN-SPAM Compliance addresses the practical and legal aspects of the CAN-SPAM Act and provides advice on how to minimize the risks of email marketing.

"At ExactTarget, we like to say that 'Subscribers Rule', and abiding by the CAN-SPAM Act is a great way to show your subscribers how much you value them and their business," said Tim Kopp, chief marketing officer for ExactTarget. "The information and tips outlined in the whitepaper will help marketers feel more confident about their CAN-SPAM compliance and allow them to focus on the other tasks involved in creating great email marketing campaigns."

The new rule provisions of the CAN-SPAM Act include changes to the unsubscribe requirements, clarification to the definition of "sender" and the permission to use a valid post office box address to fulfill the CAN-SPAM Act's requirement for a physical address to be displayed in the email. Additionally, the FTC provided clarity to the types of entities that are obligated to comply with CAN-SPAM, including non-profits and individuals.

The Email Marketing CAN-SPAM Compliance whitepaper provides marketers with many valuable insights, including:

* A summary of the major provisions in the CAN-SPAM Act

* An explanation of which types of emails are regulated by the CAN-SPAM Act

* Common CAN-SPAM pitfalls and how to avoid them

* How to improve deliverability

* Tips for building a permission-based opt-in list

To download a copy of the Email Marketing CAN-SPAM Compliance whitepaper, please visit: http://email.exacttarget.com/canspam.

In addition to following the CAN-SPAM rules, marketers should also seek other ways to achieve optimal deliverability. A companion whitepaper, The Reputation Equation: Email Marketing & ISP Relationships, is also available to help marketers learn how to achieve optimal deliverability and ROI. It can be downloaded at: http://email.exacttarget.com/Resources/Whitepapers/ TheReputationEquationEmailMarketingISPRelationships.html. (Due to its length, this URL may need to be copied/pasted into your Internet browser's address field. Remove the extra space if one exists.)

About ExactTarget:

ExactTarget, Inc. is a leading provider of on-demand email marketing software solutions. The company's suite of on-demand one-to-one marketing applications enable clients to send business-critical and event triggered communications to increase sales, optimize marketing investments and strengthen customer relationships. ExactTarget offers four editions of its on-demand software application along with integrated solutions such as ExactTarget for AppExchange and ExactTarget for Microsoft Dynamics CRM. ExactTarget offers a range of optimization services including support, implementation and training, integration, deliverability, account management, design and deployment and strategic consulting. ExactTarget's software powers permission-based email communications for thousands of organizations including Careerbuilder.com, Expedia.com, Florida Power & Light, Gannett Co., Inc/USA TODAY, the Indianapolis Colts, The Home Depot, The Leukemia & Lymphoma Society, Liberty Mutual Group, Papa John's and Wellpoint, Inc. For more information, please visit www.exacttarget.com or call 1-866-EMAILET.
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Publication:Business Wire
Date:Jun 25, 2008
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