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ExactTarget Offers New Insight on Email Trends, Provides Tips on Boosting Email Delivery Rates.

Expert Shares Practical Advice on How to Drive Email Marketing Results

INDIANAPOLIS -- Global email marketing and interactive marketing provider ExactTarget released its 2011 Email Deliverability Guide today, providing marketers insight and advice on how to improve email deliverability in the new year.

The ExactTarget 2011 Email Deliverability Guide offers marketers insight on emerging trends including Facebook messaging and Google's Priority Inbox and includes actionable advice on how to evolve email marketing to increase subscriber engagement and improve bottom line results.

"The email landscape continues to evolve, and marketers need to be aware of the issues and trends that could keep their emails from being delivered," said Chip House, ExactTarget's senior director of industry and relationship marketing. "The ExactTarget 2011 Email Deliverability Guide gives marketers the insight they need to deliver results in the ever-changing channel."

The 12-page guide offers marketers 10 ideas to improve email campaign delivery and performance, including insight on how to use testing to improve delivery and engagement rates and recommendations on how to integrate social media. The guide also provides marketers a look at emerging issues, including Canada's anti-spam law and the continued evolution of how email providers like Hotmail, Gmail and Yahoo view email sender reputation.

Marketers can download the ExactTarget 2011 Email Deliverability Guide free of charge here.

The launch of ExactTarget's 2011 Email Deliverability Guide follows the release of Five Real Resolutions Every Marketer Must Make and Keep in 2011. Featuring recommendations from experts in email marketing, mobile marketing and social media, the resolutions provide marketers advice on how to integrate and evolve their interactive marketing programs.

About ExactTarget

ExactTarget is a leading global provider of on-demand email marketing and interactive marketing solutions. The company's Interactive Marketing Hub(TM) technology provides organizations a single solution to connect with customers via email, integrated text messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget's technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget powers permission-based multichannel communications for thousands of organizations around the world including Expedia.com, Best Buy, Aurora Fashions, Papa John's, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.
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Publication:Business Wire
Geographic Code:1U3IN
Date:Jan 21, 2011
Words:461
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