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Evansville Brewing Co. names Hellweg its new president.

Evansville Brewing Co. names Hellweg its new president

The Evansville Brewing Co., of Evansville, IN, announced last week that John Hellweg has been appointed the company's new president and chief operating officer. At the same time, Mark Mattingly, an Evansville attorney and co-founder of the brewery, was appointed chairman of the board of directors.

Hellweg is a veteran of over 25 years experience in the brewing industry, first with the Falstaff Brewing Co., and most recently with the Stroh Brewery Co., where he served as vice president of marketing services. At Stroh, Hellweg's responsibilities included sales promotion, media services, ethnic marketing, creative services and direct merchandising for all brands.

Included among Hellweg's major accomplishments at Stroh were the development of a champion motor sports program, a series of special television events and a department for black and Hispanic market development. Hellweg also managed a creative concept through production.

His experiences also include a stint as director of operations for the Spirit of St. Louis American Basketball Assn. franchise.

Mattingly indicated that the Evansville Brewing Co. was pleased to have attracted an individual with such a strong marketing background in the beer industry to serve as president. He also noted that the directors of the brewery felt the company had a "sound, efficient operation producing a quality product," and that now was the time to put more emphasis on marketing and distribution.
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Title Annotation:John Hellweg
Publication:Modern Brewery Age
Date:Feb 25, 1991
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