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Etisalat partners MBC to launch Internet TV.

Byline: Etisalat announced the launch of Internet TV in association with MBC to provide television content over the Internet.

Abu Dhabi: Etisalat announced the launch of Internet TV in association with MBC to provide television content over the Internet.

The company tied up with MBC to enable online viewing of Top 9 programmes being aired by MBC during Ramadan through the satellite and mobile TV. MBC began using the Etisalat 'Internet TV' on www.mbc.net portal.

A first such initiative in the region, the Internet TV will change the way broadcasters showcase content and customers view content.

Internet TV will enable hundreds of millions of MBC viewers around the world to view their favourite programmes online, in case they missed them when they were aired or simply want to watch them again.

The customers can select the videos from the website - www.mbc.net/ramadan - and watch the programme online, at no charge.

Commenting on the launch, Eisa Al Haddad, Chief Marketing Officer, Etisalat said, "Etisalat has always tried to leverage technology and provide a unique experience and unlimited reach to its customers. We believe that Internet TV will not only create a paradigm shift in the way broadcasters showcase content and customers view content, it will also create a new customer segments of the future - the online customer, the mobile customer and the interactive customer.

New avenues

"I do foresee new business avenues opening up for broadcasters and content providers to create unique content catering to these diverse customer segments and providing them the best of what they require."

The Internet TV solution, also known as the 'Over-The-Top' video distribution, gives broadcasters and content owners the ability to upload their videos onto the Etisalat network, manage their content and ensure effective content delivery through mobile phones, PC or notebook, television, and even kiosks.

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Publication:Gulf News (United Arab Emirates)
Date:Sep 16, 2008
Words:321
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