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Etisalat launches Collect Call service.

Byline: Abu Dhabi

Etisalat has rolled out its innovative 'Collect Call' service, conveniently designed to make it easier for customers to connect with friends and family with calls charged to the call receiver.

The Collect Call Service has been designed so that callers can make direct voice contact with Etisalat customers anywhere in UAE when they need it most, without being charged for the call, said an Etisalat statement.

All Etisalat customers are automatically enabled to utilize this service without any extra charge, subscription process or fee and facilitates any mobile device to use this service. The service can be used when it is simply preferable for the receiver to pay for the call, it added.

Etisalat Collect Call allows users to call only mobile phones within the Etisalat network across the country. Customers can call from any telephone within the Etisalat network, be it mobile devices, fixed lines or payphones.

The recipient then receives a voice message asking them if they are willing to accept the call, upon which they will be charged the normal tariff on call acceptance. Customers using the service also enjoy additional features that help them manage the service with more menu options.

To call any Etisalat mobile phone through Collect Call, customers calling from their mobile phones have to simply call *132*05xxxxxxxx#, followed by 'call' key on their phones, the statement said.

Fixed line, mobile and pay phone users availing of the collect call service, can do so by dialing 132 and following the recorded voice instructions.

Etisalat's Collect Call helps Etisalat customers to stay connected with their families at any time without the worry of recharging, or in case they run out of talk time or need to call from a '0' blocked fixed phone.

Commenting on the launch, Khalifa Al Shamsi, senior vice president of Consumer Marketing at Etisalat said, the service is one of Etisalat's many innovative firsts in the country and aims to introduce a new communication channel for customers under any circumstance where the receiver of the call is willing to pay for it.

'The service can especially come handy if the customer has low credit, has lost or forgotten his mobile phone somewhere. In any case, it provides friends, families and colleagues a convenient way to get in touch with each other,' he added .-TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Feb 7, 2010
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