Etihad Airways launches mileage donation initiative to support Special Olympics athletes.
M2 EQUITYBITES-February 27, 2019-Etihad Airways launches mileage donation initiative to support Special Olympics athletes
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UAE national airline Etihad Airways, an official airline partner of Special Olympics World Games Abu Dhabi 2019, has announced it is encouraging members of its Etihad Guest loyalty programme to donate frequent flyer miles to help support athletes with intellectual disabilities attending the Games, the company said.
The cost to fund a single athlete's participation in the World Games is approximately AED 25,000. Generous donations from Etihad Guest members will go directly to helping athletes from all over the world to fulfil their ambitions of competing on a global stage.
As part of the airline's contribution, for every new Etihad Guest enrollment between now and 21 March 2019, Etihad Airways will automatically donate 500 miles to Special Olympics on their behalf. An additional 500 miles will be awarded to new members once their first flight with the airline has been taken.
Existing members wishing to contribute can donate miles, to help athletes on and off the field, supporting accommodation, food, transport, special events and dedicated facilities at the World Games.
Taking place in the Middle East and North Africa region for the first time, this year's Special Olympics World Games are expected to attract up to 500,000 spectators and will be the largest global event ever to be held in the UAE's capital.
Bringing together more than 7,500 athletes from over 190 nations, Special Olympics World Games Abu Dhabi 2019 is the largest sports and humanitarian event on the planet this year.
Etihad Airways will ferry athletes, equipment, coaches, dignitaries and media to Abu Dhabi for the event. The athletes will be accompanied by 2,500 coaches and delegates.
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|Publication:||M2 EquityBites (EQB)|
|Date:||Feb 27, 2019|
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