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Ethiopian Network ORTO upgrades with Avid.

Oromia TV building.

Ethiopia-based Oromia Radio and Television Organisation (ORTO) has selected Avid to power its content creation workflow, distribution and media management. As the official broadcaster of the Oromia Regional State Government in Ethiopia, that is the first tapeless broadcaster in Ethiopia and has also recently switched from 12-hour to continuous 24-hour broadcasting, Avid solutions are critical to ORTO's current and future success.

"Having doubled the amount of available air-time we currently have, we needed to significantly enhance our production capabilities," said Habtamu Dargie, Deputy Director General For Media Technology Development at ORTO.

"It was important that we found a respected and innovative partner with an integrated, open, end-to-end solution to solve our current and future media management challenges. With Avid, we can share material between our journalists and editors, access it quickly during the ingest process, play out, and then archive and restore material as and when necessary."

ORTO required a tapeless SD/HD production and archive operation to streamline content creation and media management for its transition to a live 24-hour a day operation. Avid's solution was built around its ISIS 5000 shared media storage system, which offers unrivalled performance, protection, and real-time collaboration for accelerated editorial workflows. Avid Interplay Production manages and coordinates the content creation, automates workflows and links ORTO's journalists and editors across the production and editorial ecosystem so that projects can easily move in parallel and be completed faster.

"Like many broadcasters today, ORTO was faced with the challenge to connect creative media professionals in distributed and complex workflow environments efficiently and collaboratively," said Cedric Caumont, Avid Africa Sales Manager.

"It also needed to respond to a broad range of content creation and distribution demands with a single integrated platform in order to handle its new 24-hour format. Avid's industry leading media management and storage solutions are integrated, open, and end-to-end which will ultimately help ORTO rapidly create, access, and distribute content easily."

The installation, which is now up and running, was implemented by Avid reseller Telmaco.

"Avid is a partner we can rely on to deliver industry leading solutions," said Drossos Kyriazis, Telmaco's General Director of Sales and Marketing.

"ORTO now has a streamlined end-to-end infrastructure that enables it to integrate workflows and collaborate seamlessly to create and deliver high quality, inspiring content."

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Publication:Broadcast Pro Middle East
Geographic Code:6ETHI
Date:Dec 18, 2013
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