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Estee Lauder unveils new skincare collection.

Byline: Dubai

Estee Lauder has launched its Nutritious Skincare Collection - to help bring balance and a radiant, healthy look back to women's skin.

Specially developed for the skincare needs of young women in Asia, Estee Lauder's new Nutritious Skincare Collection delivers a unique regimen that incorporates three key actions; neutralise, detoxify and infuse. This trio enables skin to recover natural equilibrium and regain a natural radiant healthy look to reveal a new clarity and glowing vibrancy, said a company statement.

The Nutritious formula is inspired by traditional Chinese medicine and the philosophy that the key to beautiful skin lies in healthy well-balanced skin.

"With so many products on the market offering distinct benefits, Estee Lauder saw the need for a skincare regimen for a younger customer that really focused on maintaining beautiful radiant skin and sustaining a youthful look," stated Lise Jorgenson, vice president, Estee Lauder Global Skincare Product Development.

The new collection utilises the very best of Estee Lauder's cutting edge technology and ingredients, including Pomegranate Extract, which is loaded with energizing, skin boosting nutrients and potent anti-oxidants, which work to help protect the skin, she added.

The Nutritious lineup includes Purifying 2-in-1 Foam Cleanser, Vita-Mineral Energy Lotion, Vita-Mineral Radiance Essence, Vita-Mineral Moisture Milk and Vita-Mineral Moisture Gel Creme, Restorative Night Creme and UV Protector SPF 50/ PA ++.

The Nutritious Skincare Collection is dermatologist and ophthalmologist tested, it is non-acnegenic, she added.

The new products will be available at Estee Lauder counters from September.- TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Jul 27, 2009
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