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Established Exchanges & Barter Industry Professionals Move to User-Friendly Barter21 Software.

PHOENIX -- Utah Trading Company is a more recent barter exchange to use Barter21 software. Owner Graham Norris, formerly the owner of ITEX Utah and one-time ITEX president, recently launched his new barter exchange. Mr. Norris's choice to use Barter21 software for his exchange further legitimizes BCL Soft as the new industry software leader.

Just over six months ago, BCL Soft's Barter21 product attracted its first well-established exchange when Scot Mathewson moved iTrade Earth to Barter21. A few months later, Annette Riggs of Corporate Connect moved her barter exchange to the Barter21 software platform. Both Mr. Mathewson and Ms. Riggs are using Barter21 as a standalone product.

In late January of this year, LeeAnne Busman of Barter Consultants International asked BCL Soft to make several changes to the Barter21 platform in order to bring her exchange to Barter21. A large and well-established exchange of over 2500 members, BCI has brokers, sales staff, and licensees. Within three weeks, BCL Soft was able to make the changes required by BCI, something no other barter exchange management software company was able to do for them.

Most recently Barters Brokers International and Biz 2 Biz have added themselves to the Barter21 network as Trading Floor exchanges.

Just in the first quarter of 2011, 22 Barter exchanges have started using or switched to Barter21 software. These exchanges are using varying levels of Barter21, from a simple trading floor account to our complete management system with a professional account. Barter21 is truly the fastest-growing choice in barter exchange software management.

BCL Soft owners Barry Cohen, Catherine Cohen and Luther Monson developed Barter21 with the needs of barter exchange owners and barter exchange members in mind. "When an exchange owner comes to us with an idea or need, we do our best to include it in our already robust functionality," says lead developer Luther Monson. "We are always looking at ways to incorporate the best ideas of barter industry professionals into our software to make our software better for everyone using it."

Launched in February 2009, Barter21 is the best barter exchange management software in the industry. For more information on how Barter21 software can help run your barter exchange, please call Catherine Cohen at 623-242-2537 extension 101.
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Publication:Business Wire
Geographic Code:1U8AZ
Date:May 3, 2011
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