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Eros Group voted UAE's Choice Superbrand 7th year in a row.

Staff Report

Niranjan Gidwani, Mike English, director, Superbrands ME, Mohammad Yousuf Badri, director, Eros Group, and Deepak Babani, executive vice-president, Eros Group, at the event.

For the seventh time in a row, Eros Group, the sole distributor of world-renowned brands like Samsung, Hitachi, Linksys, TCL, Midea and many more, has been voted Superbrand by the Superbrands Council UAE - the independent authority and arbiter of branding.

Superbrands is a global organisation which promotes the discipline of branding and pays tribute to the strongest and most valuable brands in the world through its publications and national marketing programs. It has launched programmes in more than 90 countries including all the key global markets and has worked with approximately 17,000 major brands through 400 separate publications. Superbrands status strengthens a brand's position, adds prestige and sets the brand apart from its competitors.

Only brands which have been highly rated by the Superbrands Council and through other research are granted Superbrands status and invited to join the Superbrands programmes. The Superbrands Council comprises experts and luminaries from the world of branding, advertising, marketing, design, product management, public relations and business.

Commenting on the win, Niranjan Gidwani, CEO of Eros Group, said: "It is a huge honour to be recognised and to receive the prestigious Superbrand title consecutively for the seventh time in a row. Since these awards are adjudged on the basis of votes it is demonstrative of the affection and credibility enjoyed by Eros Group. We are extremely delighted with this win and remain committed to delivering innovative products and services in the coming years as well."

Eros Group today boasts of one of the largest retail networks in the UAE under its brand Eros Digital Home. The company's fast achieving its objective of becoming the number one distributor of consumer electronics, IT and mobility products in the region with around 26 retail stores across the UAE. The company has not only been felicitated with industry recognised awards including Superbrands but has also been awarded the coveted 'Brand of the Year' award at the 11th annual Superbrands event.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Geographic Code:7UNIT
Date:Sep 22, 2017
Words:361
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