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Ermenegildo Zegna Autumn/Winter 2008 Upper Casual Collection presents ultimate indulgence in luxury casual apparel.

Summary: Ermenegildo Zegna, the global menCOs luxury fashion brand known for its fine tailoring and innovative use of the most exquisite fabrics, combines an interesting colour palate to add glamour to its Autumn/Winter 2008 Upper Casual Collection.

Ermenegildo Zegna, the global menCOs luxury fashion brand known for its fine tailoring and innovative use of the most exquisite fabrics, combines an interesting colour palate to add glamour to its Autumn/Winter 2008 Upper Casual Collection.

Upper Casual is the sophisticated expression of Ermenegildo Zegna leisure wear, which offers a complete casual wardrobe for the weekend. Characterised by innovation, functionality, superior quality and a casual yet elegant style, the Upper Casual collection is the ultimate indulgence in luxury apparel for the accomplished gentleman.

Nature is pivotal to the Autumn/Winter 2008 collection with the debut of the CyOasis CashmereCO project, and creative application of the CyElementsCO fabric inspired by natureCOs design of the pine cone. The CyOasi ZegnaCO is the result of an ambitious project conceived by Ermenegildo Zegna in the 1930s, which set out to protect the environment of the mountains surrounding Trivero, Italy - the home of the prestigious wool mill that still bears his name. Today CyOasi ZegnaCO is a 100km square ecologically protected park open to the public.

CyOasi CashmereCO uses updated medieval dyeing techniques to naturally add colour to pure cashmere yarns, deriving its name from the environmentally protected area surrounding the Zegna wool mill. The eco-friendly dyeing process uses natural woods, herbs and pigments to create soft and unique colourations that are soft to the eye and to the touch. The garments are finished without any chemical additives and are based instead upon the studied use of temperature, to ensure that the entire process is ecologically sound.

Varying shades of browns and greys are created with tea, natural woods, nut colourations and burned shades of henna, whilst dark blues and greys are created from Indian woods. For Autumn/Winter, pure and natural cashmere yarns in a two-ply textured herringbone are offered in a two button casual blazer, knitwear and scarves, enhancing the natural allure of cashmere fibres. The entire process has been created by the CyLanifico ZegnaCO, in harmony with the natural surroundings of Trivero and the values of Zegna.

CyElementsCO - the first intelligent garment that autonomously adapts to regulate body temperature in all weather conditions - provides the right degree of warmth and protection for the most extreme climates. Updated for Autumn/Winter in natural shades of brown, with a herringbone weave and beaver fur lining, CyElementsCO is completed by the CyMicronsphereCO finishing process applied to the outer surface, which ensures that the jacket is both stain- and water-resistant.

Available in hooded parka jacket and three quarter length overcoat versions, in addition to the initial casual overcoat and bomber jackets styles launched last winter, CyElementsCO offers an irresistible reason to welcome winter. It is the ideal trans-seasonal jacket for the international traveller, providing protection from varied weather conditions, whilst allowing the body to breathe naturally in the utmost comfort and style. The collection uses brick, brown, tobacco, cobalt, stone grey, tobacco, and some red tones, demonstrating ZegnaCOs artistry at work. The collection stands out for its originality and desirability.

The new Ermenegildo Zegna Fall/Winter 2008 collection is available at franchise boutiques at The Boulevard, Emirates Tower and Mall of the Emirates in Dubai, corner shops in Saks Fifth Avenue Co Burjuman Centre and Harvey Nichols Co Mall of the Emirates as well as select Rodeo Drive Boutiques across Dubai and Abu Dhabi.

About Ermenegildo Zegna

Ermenegildo Zegna goes back to the second half of the 19th century when Angelo Zegna a watchmaker by trade, decided to open a wool mill. Of his ten children it was the last, Ermenegildo born in 1892, who took over what was to become one of the best known and most dynamic family businesses in Italy. In the 1960s, the founderCOs sons - Angelo and Aldo - gradually took over from their father the management of Ermenegildo Zegna e Figli. It was the two of them who carried out the vertical integration of the company, the transition from exclusive production of fabrics to tailoring of high quality suits for men and internationalisation of production. Growth of the group has been made possible through diversification of its offerings, which now ranges from clothing to accessories, and strategies which have enabled the Ermenegildo Zegna brand to grow successfully throughout the world. Currently it presents Ermenegildo Zegna Collection (with Couture, Sartoria and Upper Casual lines under it), Made-to-Measure, Z Zegna, Zegna Sport and Intimo along with Zegna Accessories. These collections are exclusively produced and distributed through 501 mono-brand stores, of which 198 are directly operated by the group. Zegna groupCOs philosophy is based on three principles: long-term objectives, family ownership to ensure continuity and a sound ethical commitment enshrined in a rigorous corporate governance system. The groupCOs organisation and the corporate governance that underpins it adopt international best practice in all relevant fields. All this has been made possible by the long-standing personal commitment of the Zegna family.

A[umlaut] 2008 Al Bawaba (www.albawaba.com)

A[umlaut] 2008 Al Bawaba (Albawaba.com)

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Publication:Albawaba.com
Date:Jul 27, 2008
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