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Erasa marries formulation and science.

Could this be the ultimate answer to rapid skin renewal without Botox or surgery--with visible results in just two weeks? Erasa XEP 30 ($160), from BioMimetic Labs, is said to be an extreme line lifting and rejuvenation concentrate. Developed primarily by Jules Zecchino, a former head of Estee Lauder's skin care R&D for more than two decades, Erasa is described as "representing the pinnacle of a total skin care solution, combining best-in-class anti-wrinkle technology with proprietary and patented actives that stimulate the skin's power to rejuvenate." The secret to relaxing deep lines and wrinkles lies with the product's three neuropeptides. Erasa recently received Allure's Best of Beauty Breakthrough award for 2015. Primary packaging is from Compax Packaging; carton from Disc.

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Title Annotation:Just Out: Retail product launches with shelf appeal
Publication:Beauty Packaging
Date:Dec 1, 2015
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