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Equity buys Kentucky Television Station.

Equity Broadcasting Corp. of Little Rock has bought another television station as its plans to merge with Coconut Palm Acquisition Corp. and go public continue.

Equity said it has reached a deal to buy WBLU-TV, Channel 62, in Lexington, Ky. It said it will use the station to launch a joint My Network TV and Retro Television Network (RTN) affiliate in Lexington, a market it said reaches more than 470,000 households.

Equity plans to launch RTN on the station on Aug. 1. RTN is Equity's own network; it airs programs from the '60s, '70s, '80s and '90s, in addition to local programming and sports entertainment.

Equity plans a national rollout of RTN in 2007.

On Sept. 5, Equity will add My Network TV to the station, which will consist of prime-time programming Monday through Saturday. My Network TV is the brainchild of Fox media magnate Rupert Murdoch and is one of two new national television networks launching this fall, the other being The CW.

The acquisition of the Lexington station is not included in the original merger of Equity and Coconut Palm but will become part of the deal.

Earlier this month, Equity announced a deal to buy four TV stations in Nashville, Tenn., Jacksonville, Fla., and Waco, Texas.
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Title Annotation:MEDIA
Author:Turner, Lance
Publication:Arkansas Business
Geographic Code:1USA
Date:Jul 3, 2006
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