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EquiFit Launches Yoga /Pilates Mat with Built-in Antimicrobial Protection.

New AgSilver[TM] CleanMat Makes Ideal Holiday Gift for the Person with Everything

NEW YORK -- When you see the AgSilver[TM] CleanMat* seal and distinctive silver-grey underside, you'll know you are using a yoga and Pilates mat with built-in antimicrobial protection Men and women alike can benefit from this useful and distinctive holiday gift that is great for exercisers of all ages and skill levels.

EquiFit SpaCare has devised a special patent pending process that encapsulates antimicrobial agents into product fibers and provides a barrier to the growth of bacteria and fungus in the mat. This ionic silver is throughout the entire mat -- not just on the surface -- to last the life of the yoga mat, even with wear and tear.

"When I do Pilates at a spa or gym I often bring a yoga mat spray, because I worry about what might be living in the mat," said Alexandra Cherubini, CEO and president of EquiFit, inc. "That gave me the idea to create a mat with ionic silver which would require less maintenance and help others share yoga mats and Pilates mats with less worry."

The new AgSilver CleanMat was the result. The two-sided mat's multi-use design offers a choice of grip surfaces for a variety of workout needs, has rounded corners and is extra long (72") and thick (3mm) to support alternate poses and styles. It is also PVC and Latex Free, and made from Agion[R] Nature's Antimicrobial - recently Awarded Silver Cradle To Cradle(cm) Certification for environmentally intelligent design. It also has minimal packaging as part of our commitment to the environment.

The AgSilver CleanMat comes in raspberry and orange, retail price, $64.95 at or call 1-877-4EQUIFIT (437-8434). Wholesale pricing available upon request.

* - The antimicrobial agent in this mat inhibits growth in the yoga mat only. Benefits do not extend to skin surfaces.

EquiFit SpaCare has harnessed the benefits of silver for home use as well as for people in spa, health and fitness facilities. EquiFit's state-of-the-art solutions, innovative products and impeccable design bring customers advantages to solve problems and enhance daily living.
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Publication:Business Wire
Date:Oct 28, 2008
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