Envision Peripherals Inc. Increases LCD Monitor Market Share at Leading U.S. Retail Outlets.
FREMONT, Calif. -- Envision Peripherals Inc. (EPI), home to the AOC and Envision branded displays, today announced that its Envision LCD monitor line experienced significant year-over-year sales growth at U.S. retail outlets in 3Q 2007, despite an overall downturn in LCD sales. The company's third quarter retail sales surged 91% in unit volume and 65% in revenue at leading retail outlets polled by market research firm Current Analysis West.
The Current Analysis West 3Q data showed that Envision was one of only three brands that grew LCD monitor unit market share from 2006 to 2007 and that Envision was the only standalone monitor brand to boost both unit share and revenue share at retail. The Current Analysis reporting panel includes Best Buy, Circuit City, CompUSA, Office Depot, OfficeMax, RadioShack, and Staples.
According to the Current Analysis West LCD monitor market share data, the Envision brand achieved 7% unit sales share and 6% revenue share of the U.S. retail market. The only other manufacturers to experience year-to-year unit market share growth were HP and Acer, according to the Current Analysis data.
"The latest Current Analysis West LCD monitor retail sales trend data have validated our product mix and retail strategies for the Envision brand," said Michael Lien, GM, North America Brand Sales, Envision Peripherals, Inc. "Our volume manufacturing gives us the ability to work closely with leading retailers to provide their consumers with high-performance units that deliver state-of-the-art features, elegant design and quality service and support as well as extremely aggressive price points."
Envision's positive Q3 2007 unit sales growth rates were achieved against a backdrop of a year-to-year LCD display sales decline in the U.S. retail channel. According to Current Analysis West, U.S. LCD display retail sales experienced a year to year 3Q drop of 8% in unit sales and 11% in revenue. The Current Analysis West report noted that Envision's increased product placement at Best Buy was a leading contributor to the improved performance it experienced, with the chain's stores carrying up to four Envision monitors models in September 2007.
About Current Analysis West
Current Analysis West, an NPD Group company, offers businesses in the consumer electronics, imaging and computer sectors a unique combination of causal data, tools and analysis in weekly, market level reporting formats that provide clients with news of competitive developments and recommendations for rapid competitive responses. Information available through Current Analysis West includes competitive pricing, promotions, and share of shelf. The analysts offer insight, interpretation and recommendations that enable clients to address a wide range of business issues. For more information, visit www.currentanalysis.com
Envision Peripheral's branded displays, AOC and Envision, are produced by the world's largest display manufacturer, Hong Kong-based TPV, which ranked #16 in the 2006 Business Week global "Information Technology 100." The affordably priced brands lead the high quality, price performance display market and are consistently praised for advanced performance, higher resolutions, surprisingly low prices, plug-and-play simplicity, built-in features, user controls and comprehensive factory warranty. EPI displays are ideally suited for corporate, small office and home use. Envision Peripherals Inc. is located in Fremont, Calif. To learn more, visit http://www.envisiondisplay.com/main.asp.
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|Date:||Oct 29, 2007|
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