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Entertainment and Media Forum to Examine Innovative Strategies for Delivering Content.

MIAMI -- Entertainment, media and marketing leaders will examine new ways to deliver content at the 2006 Entertainment and Media Forum, October 18-19 in Beverly Hills, CA. MFM Trade Meetings will host the event at the Beverly Hills Hotel. E[acute accent]The Forum, now in its third year, aims to provide a comprehensive overview of the trends, technologies and consumer behaviors impacting media and entertainment, and how successful marketers and advertisers are responding. In case studies and panel presentations, participants at the 2006 event will examine how to reach and engage today's consumers. E[acute accent]Speakers will include experts such as Linda Yaccarino, executive vice president of entertainment and marketing for Turner Broadcasting. She will be discussing how product integrations can be both entertaining and effective. Ian Schafer, CEO and founder of Deep Focus, will describe how entertainment companies are reaching consumers with innovative campaigns that utilize multiple media channels. Pam Kaufman, executive vice president of worldwide marketing and promotions for Nickelodeon, will explain how her network successfully promotes and markets its content despite a cluttered media environment. E[acute accent]Other speakers will share insights on topics including content distribution, brand awareness, online strategies, mobile entertainment, video on demand, pod casting, content creation, search marketing, digital content and media, buzz marketing, and the latest media research. E[acute accent]Organized by MFM Trade Meetings, the conference is open to professionals in marketing, advertising, entertainment, programming, online strategy, creative marketing, product placement, alliances and partnerships, licensing, broadcasting, consumer products, new media, digital technology, interactive media and sales. E[acute accent]Details and registration information can be obtained online at http://www.trademeetings.com, or telephone (305) 667-4705 or (866) 636-7350 toll-free in the U.S. and Canada.
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Publication:Business Wire
Date:Sep 6, 2006
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