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Enterprise Collaboration Adoption and Trends Published by Constellation Research.

San Francisco, CA, August 07, 2013 --( Constellation Research, Inc. the research and advisory firm focused how disruptive technologies transform business models announced today the publication of "Enterprise Collaboration Software: From Simple Sharing to Purposeful Collaboration" by Constellation Vice President and Principal Analyst, Alan Lepofsky. Collaboration software has evolved beyond simple sharing, and is now a powerful tool teams can use to get work done. Lepofsky examines this evolution and provides prescriptions for enterprises seeking to extract maximum business value from these new, powerful collaboration platforms.

This report reveals:

- The three generations of collaboration platforms:

1. Enterprise 2.0: The rise of social networks for business

2. Getting Work Done: Social adds integrated enterprise applications

3. Purposeful Collaboration: Native social functionality within core business applications and the three approaches vendors are taking to deliver Purposeful Collaboration:

- The things organizations need to consider when planning the business transformation required to be a social business.

- Key Elements To Consider When Evaluating Vendors

- Purposeful Collaboration Will Drive the Greatest Business Value: Constellation expects these purposeful collaboration platforms to make impact in: Sales, Marketing, Human Capital Management, Customer Engagement, Development/Engineering, Resource or Supply Chain Management and Business Operations.

“The enterprise collaboration market has spent the last few years in what I call the 'training wheels' stage, as employees have been slowly getting used to working in a more open manner. Now it's time to move beyond simply sharing information and learn how to enhance the business processes that support the core functions of people's jobs with collaboration features that will help them get their work done more effectively,” said report author, Alan Lepofsky.

This report fits into Constellation's business-focused research theme, The Future of Work.

About Alan Lepofsky

Alan Lepofsky is Vice President and Principal Analyst covering collaboration tools, social task management platforms, and the next generation of content creation and sharing. Alan's current research focuses on helping colleagues work together, and how organizations can be more engaged with their partners and customers.





Geo: Toronto, Ontario, Canada

The Report

Enterprise Collaboration Software: From Simple Sharing to Purposeful Collaboration can be found here:

About Constellation Research

Constellation Research is a research and advisory firm focused on disruptive and emerging technologies. This renowned group of experienced analysts, led by R "Ray" Wang, focuses on business-themed research including Digital Marketing Transformation; Future of Work; Next Generation Customer Experience; Data to Decisions; Matrix Commerce; Technology Optimization and Innovation; and Consumerization of IT and the New C-Suite.

Constellation's collection of prestigious analysts bring real world experience, independence, and objectivity to client solutions that span cross-role, cross-functional, and cross-industry points of view. Clients join Constellation Research for a fresh and business focused perspective.

Unlike the legacy analyst firms, Constellation Research is disrupting how research is accessed, what topics are covered, and how clients can partner with a research firm to achieve success. Over 100 clients have joined from an ecosystem of buyers, partners, solution providers, c-suite, board of directors and vendor clients.

For more information about Constellation Research, visit

Constellation Research, Constellation SuperNova Awards, Constellation Orbit, Connected Enterprise, Constellation Cosmos, and the Constellation Research logo are trademarks of Constellation Research, Org. All other products and services listed herein are trademarks of their respective companies.

Contact Information:

Constellation Research

Courtney Sato


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Date:Aug 7, 2013
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