Printer Friendly

Enrico Manca, Gian Paolo Cresci on the birth of Umbriafiction TV.

Enrico Manca, Gian Paolo Cresci on the Birth of Umbriafiction TV

"The success of Umbriafiction TV is one of the most important objectives of RAI TV, for both its role as a public service and its internationally acknowledged long-running tradition in the field of fiction," stated Enrico Manca, President of Italy's RAI.

During Prix Italia |89, Manca introduced the idea of Umbriafiction TV, "to make a concrete contribution towards a better European strategy." Manca added that although "fiction has conquered a predominant position in the universe of television," there has never been a festival dedicated exclusively to fiction.

Manca wanted to create an event that would interest production and programming managers of both state-owned and private TV networks, as well as be "a source of creative stimulation through artistic and cultural rivalry." Mini-series, TV movies, and series will therefore be the focal points of the festivities.

Gian Paolo Cresci, managing director of SACIS, felt that Umbriafiction TV will "offer its participants a chance to reflect and compare international audiovisual themes, of which TV fiction represents the most significant productive reality, both on the financial and creative fronts.

"Television films, mini-series, and serials pull a large audience. Through repeats, the financial budget is easily balanced," said Cresci.

Umbriafiction TV will also focus on the problematic side of the fiction market, Cresci emphasized, "comparing the realities of both private and state-owned networks and production initiatives from both large and small international production houses, busily working on audio-visual development."
COPYRIGHT 1991 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Video Age International
Date:Mar 1, 1991
Previous Article:MIP-TV rush after AFM - film companies after TV business.
Next Article:RAI launches Umbriafiction TV with international support.

Related Articles
RAI's Manca in N.Y. talks turkey with plenty of trimmings.
Editor's letter.
RAI launches Umbriafiction TV with international support.
Few rules and regulations for Umbriafiction-TV '91.
Umbriafiction pro vs. Essevi con: criticism towards RAI's co-organizer could derail a successful event.
Umbriafication of Italy at Umbriafiction.
Prix Italia's resurrection promises new visions.
Prix Italia ignores troubles and goes for TV schedules.
My two cents.
Animator Gets the Italian Financial Market Animated.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters