Printer Friendly

Enhancing Corporate Credibility.

Enhancing Corporate Credibility

M. Schumann. 2004. Communication world 21 (2): 28-32.

Companies need to bridge the language gap with their employees. "Results from the survey of 1,000 'average' U.S. workers tell us that companies may be trying too hard to spin their internal communications and, as a result, may be undermining their credibility with many employees. Employees want plain talk that makes it easy to evaluate issues of deep importance to them. For many employees, the company is their only source of information on many personal topics, including career, retirement, and healthcare .... [but] only half of employees believe what their companies tell them."

COPYRIGHT 2005 Society for Technical Communication
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2005 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:LANGUAGE
Author:Slusher, Tabitha
Publication:Technical Communication
Date:Feb 1, 2005
Words:105
Previous Article:Conceptualizing the Writer-reader Relationship in Business Prose.
Next Article:Cross-cultural Conflict and Expatriate Manager Adjustment: An Exploratory Study.

Terms of use | Privacy policy | Copyright © 2022 Farlex, Inc. | Feedback | For webmasters |