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Enhancing Corporate Credibility.

Enhancing Corporate Credibility

M. Schumann. 2004. Communication world 21 (2): 28-32.

Companies need to bridge the language gap with their employees. "Results from the survey of 1,000 'average' U.S. workers tell us that companies may be trying too hard to spin their internal communications and, as a result, may be undermining their credibility with many employees. Employees want plain talk that makes it easy to evaluate issues of deep importance to them. For many employees, the company is their only source of information on many personal topics, including career, retirement, and healthcare .... [but] only half of employees believe what their companies tell them."

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Title Annotation:LANGUAGE
Author:Slusher, Tabitha
Publication:Technical Communication
Date:Feb 1, 2005
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