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English, Mangano go green with new non-stick cookware at HSN.

ST. PETERSBURG, Fla. -- Launching exclusively late last month on HSN, a cookware line from celebrity chef Todd English and HSN's "Mother of Invention" Joy Mangano incorporates a new non-stick coating that makes it "the first environmentally friendly, PTFE-free non-stick cookware," according to a company statement. Called GreenPan, the collection uses Thermolon, a patented, ceramic-based, nano non-stick coating that performs at high temperatures without deterioration.

"It is nearly impossible for an ordinary consumer to effectively check whether or not they are overheating a pan," said English. "In doing so, you are not only ruining great food, but also an expensive piece of cookware. GreenPan cookware takes away all of the guesswork and leaves you with a remarkably easy-to-use product that will last a lifetime."

Polytetrafluorethylene (PTFE) is used in traditional non-stick technology, and perflueoroctoanoic acid (PFOA) is a synthetic chemical used to make PTFE. Both chemicals have raised health concerns regarding their use in cookware. Neither has been used to make the new GreenPan collection, the company said. Thermolon is manufactured by Thermolon Ltd., a Hong Kong-based company.

"When I first heard about Thermolon and its enormous performance benefits, I knew it was a progressive and important new technology that I wanted to utilize immediately," said Mangano. "It will change the way people use cookware forever."

GreenPan products are oven- and stovetop-safe to 850 degrees Fahrenheit and come with a limited lifetime warranty. Part of the retailer's 30th birthday celebration, the new collection offers a Six-piece set ($89.90) that includes an eight-inch fry pan and 11-inch round grill pan, both with tempered glass lids, an 11-inch fry pan and an 11-inch steamer insert, as well as a three-piece wok set and 8- and 12-inch fry pans.
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Title Annotation:the markets: housewares
Author:Lillo, Andrea
Publication:HFN The Weekly Newspaper for the Home Furnishing Network
Date:Aug 6, 2007
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