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English strawberries only for Duerr's jam.

A new jam by Duerr's made from English-grown strawberries aims to plug a gap for a "good value" offering.

Its English Strawberry Conserve (rsp: 1.69 [pounds sterling]) is made with three different strawberry types traditionally grown for the fresh market--not the Polish Sengas used in most strawberry jams and grown specifically for manufacturers.

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"Although there are ultra premium conserves available through independents, this is the first good-value conserve available through a national retailer to be made entirely from English strawberries," said sales and marketing director Richard Duerr.

He added: "If the nation embraces the product and shows their support for English fruit farmers, then we'll consider launching a series of English conserves in the near future."

The 454g jars, available in Waitrose now, have labels inspired by the St George's Cross to flag up their "100% English" credentials.
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Title Annotation:news: PRODUCTS
Publication:Grocer
Article Type:Brief article
Date:Oct 17, 2009
Words:141
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