English strawberries only for Duerr's jam.
Its English Strawberry Conserve (rsp: 1.69 [pounds sterling]) is made with three different strawberry types traditionally grown for the fresh market--not the Polish Sengas used in most strawberry jams and grown specifically for manufacturers.
"Although there are ultra premium conserves available through independents, this is the first good-value conserve available through a national retailer to be made entirely from English strawberries," said sales and marketing director Richard Duerr.
He added: "If the nation embraces the product and shows their support for English fruit farmers, then we'll consider launching a series of English conserves in the near future."
The 454g jars, available in Waitrose now, have labels inspired by the St George's Cross to flag up their "100% English" credentials.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||news: PRODUCTS|
|Article Type:||Brief article|
|Date:||Oct 17, 2009|
|Previous Article:||Sustainable scampi first for Young's in wake of 1m [pounds sterling] outlay.|
|Next Article:||Bottlegreen seeking 20m [pounds sterling] sales by 2012.|